Senior Specialist, B2B Marketing (FTC)

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Senior Specialist, B2B Marketing (FTC) - Please note that this is a fixed-term position until December 2025.

Overview

Do you want to be part of a world-leading marketing and communications team within a global brand and serve as the voice of the stakeholder by supporting the head of B2B Marketing? You will partner with the Sales & Acceptance teams to create marketing solutions for customers, leveraging the Mastercard brand and suite of assets and platforms to deliver a consistent and differentiated stakeholder experience with key customers in Germany.

Role

1. Supports the B2B Lead in delivering the issuer marketing strategy for customers in Germany, aligning with key stakeholders, including the customer marketing servicing model.
2. Supports the development of best-in-class and cost-effective B2B and B2B2C marketing platforms which specifically deliver to key business objectives, new products, key cardholder segments, and new product functionality.
3. In partnership with Mastercard sales teams and other cross-functional partners, form close relations with German customers, build an intimate understanding of their businesses, and develop jointly agreed marketing plans designed to deliver differentiation and revenue growth.
4. Deliver best-in-class marketing support to account teams with new business pitches, responses to RFPs, and RFIs.
5. Recommend future adjustments based on results of campaign performance measurement and evaluation.
6. Support Marketing Issuer Committee Meetings and Board Meetings through presentation preparations, documentation, and corresponding administration.
7. Negotiate, design, implement, and analyze differentiating customer marketing campaigns and activities to promote Mastercard brand and products (card, contactless/mobile, E-Commerce, SCA, etc.).
8. Monitor customer marketing plans and support the sell-in of strategic topics and Mastercard Value Proposition to our B2B Partners, increasing cardholder acquisition, activation, spend, card usage, cross-selling, retention, and loyalty.
9. Manage creative development and assist partner communication and collateral approval processes.
10. Customer facing and agency steering.

All About You

1. Strong background in marketing, ideally where the end user of a product or service is not a direct customer. Commercially focused marketing expertise in B2B and B2C, brand management, direct marketing, and digital execution.
2. Experience in driving marketing initiatives to support customer lifecycle management.
3. Strong strategic skills with the ability to recognize, scope, and develop opportunities into an innovative vision which challenges self and others.
4. Good influencing skills to garner support and advocacy. Ability to sell ideas both internally and with customers, set direction, and capture the commitment of people to achieve goals, as well as overcoming obstacles and taking appropriate risks.
5. Project management skills are a key requirement given that this role involves managing multiple projects with multiple stakeholders simultaneously.
6. Creative thinker with a desire and tenacity to test innovative customer solutions for potential roll-out and ability to turn qualitative and quantitative data and information analysis into actionable insights.
7. Very strong achievement drive to deliver results. A can-do attitude is essential in a busy marketing environment.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization and, therefore, it is expected that every person working for or on behalf of Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach; and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.