Senior Marketing Manager / Marketing Director

Senior Marketing Manager / Marketing Director with Go-to-Market Experience (m/w/d)

Location: Berlin, Germany

Salary: €75,000 – €95,000

Language: Native German, very good English

About the Company: A dynamic company transforming the construction industry through robotics, AI, and sustainable practices. As they prepare to enter the German market, they are seeking a Senior Marketing Manager / Marketing Director with proven Go-to-Market experience to lead their marketing efforts. This role will drive their launch strategy, build brand awareness, and engage key stakeholders such as architects, developers, and local governments.

Key Responsibilities

• Marketing Strategy & Go-to-Market Planning: Develop and execute a comprehensive marketing plan to successfully launch and establish their brand in the German market, ensuring alignment with global goals.
• Brand Awareness: Localise brand messaging for the German market, maintaining consistency across all channels and positioning them as a leader in sustainable construction.
• Content Management: Oversee content creation efforts by the PR agency, create compelling content where needed, and identify and onboard the right experts or freelancers to support specific content needs.
• Campaign Management: Design and implement integrated marketing campaigns (digital and offline) to generate leads and support sales initiatives.
• Collaboration: Work closely with the PR agency and Sales Manager to align marketing and sales strategies, maximise media coverage, and drive lead generation.
• Stakeholder Engagement: Build relationships with key stakeholders, including architects, developers, and sustainability organisations.
• Performance Analysis: Track and analyse marketing efforts, using insights to continuously optimise strategies.

Your Profile

Experience:

• Minimum 8–10 years in marketing, with a strong focus on B2B industries (construction, architecture, or tech preferred).
• Proven Go-to-Market experience and success in market entry strategies in Germany.
• Startup or scale-up experience is highly valued.

Skills:

• Native-level German speaker with very good English proficiency.
• Expertise in digital marketing, including SEO, social media, and CRM tools (e.g., HubSpot).
• Strong project management and organisational skills to balance multiple priorities effectively.
• A plus: knowledge of the German construction market and its key stakeholders.

Attributes:

• Strategic thinker with a hands-on mindset.
• Results-driven and proactive, with excellent collaboration skills.
• Passionate about sustainability and innovation.

What They Offer:

• Competitive salary ranging from €75,000 to €95,000, based on experience and qualifications.
• A central role in shaping the German market entry strategy.
• Collaboration with a talented team, including a PR agency and Sales Manager, to drive impactful results.
• Creative freedom to develop and implement innovative marketing approaches.
• Professional growth and development opportunities.
• The chance to work on groundbreaking technology in a fast-growing industry.