(Senior) Marketing Manager DE

Company Overview:

TastyUrban is a fast-growing multi-brand food franchise that collaborates with internationally acclaimed chefs to develop market-leading, delivery-first food concepts. These innovative brands are licensed to local restaurant partners, allowing us to seamlessly integrate exceptional culinary experiences into delivery platforms. With a current portfolio of four distinct food brands, we are redefining convenience dining through creativity and exceptional customer engagement. We are seeking a strategic Senior Marketing Manager to elevate our marketing initiatives, ensuring alignment with our company’s mission and driving sustainable growth.

Key Responsibilities:

Marketing Strategy & Execution

• Develop and implement comprehensive marketing plans, ensuring effective execution across all channels.
• Manage and optimize marketing campaigns (B2B and B2C) to drive brand awareness, customer engagement, and revenue.
• Coordinate with the culinary and operations teams to align marketing initiatives with product launches and seasonal promotions.
• Create promotional strategies for delivery platforms (e.g., UberEats, Wolt), ensuring high visibility and competitiveness.

Marketing Operations & Campaign Oversight

• Develop and maintain a detailed marketing roadmap to track campaigns, initiatives, and key tasks.
• Ensure timely execution of campaigns and promotions while managing deadlines and budgets.
• Create content for digital and social media, including creatives, captions, and engagement strategies.
• Work on all aspects of paid advertising with a strong focus on platforms such as Meta and Google
• Working closely with the performance marketing team to optimize ROI.

Social Media & Digital Marketing

• Supervise external agencies and partners involved in social media management, paid ads and influencer collaborations.
• Manage social media presence across multiple platforms, ensuring consistency and audience engagement.
• Optimize partnerships and collaborations to enhance customer engagement and business growth.

Budget & Performance Management

• Manage the marketing budget, ensuring cost-effective allocation of resources.
• Prepare and present monthly reports on marketing performance, ROI, and key performance indicators (KPIs).
• Conduct market research and analyze data to refine strategies and identify new opportunities.

Collaboration & Stakeholder Management

• Work closely with strategy, culinary, and operations teams to ensure smooth execution of marketing strategies.
• Foster relationships with external agencies, influencers, and partners to expand brand reach and impact.

Requirements:

• Fluency in English and German is mandatory.
• Proven track record of managing multiple marketing initiatives simultaneously, ideally in the food, FMCG, or hospitality industry.
• 8+ years of experience in marketing management, campaign execution, or a similar role.
• Strong understanding of digital marketing channels, including social media, paid ads, influencer partnerships, and performance marketing.
• Experience with both B2C and B2B marketing strategies.
• Exceptional communication, and project management skills.
• A highly engaged, hands-on mentality with a proactive and forward-thinking mindset.
• Analytical mindset with the ability to interpret data and turn insights into actionable strategies.
• Passion for food trends, marketing strategy, and innovation.

Preferred Qualifications:

• Experience with growth strategies on delivery platforms like UberEats, Wolt, etc.
• Proficiency in managing marketing budgets and performance reporting.
• Familiarity with creative content development for digital and social media campaigns.

Benefits:

• Be part of a fast-growing and well-capitalized organization with a collaborative, flexible, and friendly culture
• Competitive salary and stock option program
• Urban Sports Club and Class Pass membership!
• You work directly with a highly driven founding team whose members worked at companies such as Gorillas, Deliveroo, and Tier
• Lots of tasty food!