Senior Manager, Marketing - Frontline Activation Germany - 12 months Maternity Cover

Senior Manager, Marketing - Frontline Activation Germany - 12 months Maternity Cover

As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do - innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.

1. Assess attractive local (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
2. Oversee localization and real-time amplification of IMX campaigns within the Franchise units, providing input to OU IMX team.
3. Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
4. Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns.
5. Provide input to OU IMC team for localization and/or real-time amplification at Market-level, and buy local media that cannot be bought at OU level.
6. Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
7. Provide coaching to junior members of the team and to members of project teams.
8. Manage local brand('s/s') NR, GP, DME to deliver the OU brand growth and financial targets.

1. Deliver a clear and prioritized roadmap for designated activations part of BP'25 Coke TM calendar.
2. Partner with Coke TM Central team to ensure timely assets delivery behind key campaigns in 2025.
3. Localize a relevant BP26 plan for Coke TM.
4. Work with German Franchise Ops and CCL teams to support key customer programs and set up clear guidelines to customers' activation plan.
5. Work closely with CCEP to ensure outstanding shop-floor presence and execution of all designated campaigns.
6. Ensure DME engagement for marketing activations included in Business As Usual budgets.
7. Prepare reports / status and AAR for all designated E2E activations. Develop the necessary tools and routines to monitor and manage all activities of the project on time and on budget.

1. 6-8 years of brand management / marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf).
2. Previous experience in the German market, working with CCEP is preferred.
3. Existing experience on Coca-Cola TM is preferred.
4. Successful track record in E2E marketing activation.
5. Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
6. Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
7. Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.
8. Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
9. Experience working in cross-functional and cross-geographical teams is preferred.
10. German native speaker preferred.

1. Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we're always expanding.
2. Expansive & Diverse Customers: We focus on diversified and large range of customers each day.
3. Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
4. Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.

1. Up to 25% of travel required.