Senior / Lead Retail Marketing Manager (m/f/d)

Senior / Lead Retail Marketing Manager (m/f/d)

About HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy, HOLY Hydration, and HOLY Iced Tea, you get amazing taste while maintaining a good conscience - for your body & the environment.
• From D2C to Global Omni Channel: In three years, we've profitably scaled HOLY to more than 60M€ in revenue exclusively online. Now, we are on the journey to become a Global Omnichannel brand from a pure D2C model.
• Already more than 600,000 customers: Started in a shared apartment, since April 2021, we have already saved over 30 million plastic bottles - and our community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• We are still just getting started: Supported by renowned investors & partners, we aim to revolutionize the soft drink industry. Healthier, tastier & more sustainable. Our team of 70+ people aims high (Coca-Cola, we're coming for you!).

About the Position

After profitably scaling our online business to over €60M in less than three years, we ventured into retail this year, where we already launched +1,000 food retail stores in less than 6 months! Now, we're dedicated to growing this offline channel, transforming HOLY into a true international omnichannel brand.

To make this happen, we're looking for YOU — a Senior / Lead Retail Marketing Manager to be our growth catalyst on this journey. This position offers a unique opportunity to work across departments, bridging online- and offline marketing, and bringing our retail success to the next level. Given our rapid expansion, the potential for impact and personal development is huge!

The role’s responsibilities include:

• End-to-end project management for retail marketing activations and becoming the go-to expert for all retail activation initiatives.
• Developing retailer-specific marketing strategies to enhance visibility, increase sales, and boost customer engagement.
• Collaborating with multiple teams to achieve this. At the crossing of brand, marketing, retail sales, and operations you will ensure that online and offline synergies are created.
• Helping shape HOLY's retail strategy. Given the novelty of retail, your role is vital in developing a deep understanding of retail marketing and shopper psychology. Your learnings will be a core contribution to our retail scale-up in 2025.

About You

• You have experience in (food) retail marketing. Sell-in and sell-out activities were part of your core responsibilities.
• You are an efficient project manager who gets excited about end-to-end ownership of multiple workstreams, with strong attention to detail.
• You are a strong team player who thrives in working with multiple teams and has a passionate desire for continuous learning and growth.
• You are an excellent communicator who can articulate marketing strategies with clarity and persuasion — both verbally and in writing.
• You are a creative yet pragmatic thinker who seamlessly blends retail expertise with HOLY's brand identity to craft effective, unique marketing strategies — combining strategic acumen with innovative thinking.
• You are a native-level German speaker and fluent in English (French is a plus).
• You are based in Berlin.
• You are excited to drive HOLY’s next growth lever.

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitably and quickly for the last 17 months and just raised a series A, while many other e-commerce companies are struggling.
• Huge impact and career growth: Enjoy huge impact and hence explosive career growth opportunities internally, build your own market, and shape HOLY’s internationalisation in a top market.
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples.
• Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Mitte, flexible working hours, and much more.

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

• Getting to Know You: We will have a 30-minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.
• Hiring Manager Interview: You will have a 45-minute interview with the Hiring Manager, to discuss the role and your experience in more detail.
• Case Study: As soon as you have successfully completed the first interview, you will receive a case study.
• Advanced Discussion: In this on-site meeting, the hiring manager, and the team will discuss your case study with you and answer questions.
• Founder Interview: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.
• Job Offer and Decision: If everything goes well, you will receive an offer and we are ready to embark on this journey together with you!