Senior Event Specialist (f/m/d)

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too? Then join us now!

Job Objective: Develop and execute strategic automotive event marketing initiatives to drive brand awareness and customer engagement, optimizing opportunities for product promotion and industry networking.

Your Responsibilities:

1. Plan, organize, and execute automotive events such as product launches, trade shows, Test Drives & Influencer & Content creator Events.
2. Coordinate logistics including venue selection, vendor management, and budget allocation.
3. Collaborate with cross-functional teams to ensure seamless event execution and alignment with marketing, communication & digital marketing objectives.
4. Steer Vendors & Agencies within the given budget & timeline.
5. Develop creative concepts and themes to enhance the attendee experience and reinforce brand messaging.
6. Oversee event timelines, schedules, and on-site activities to ensure smooth operations and customer satisfaction.
7. Analyze event performance metrics and feedback to continuously improve future event strategies and outcomes.
8. Stay updated on industry trends and competitor activities to identify new opportunities and best practices in automotive event management.

What you offer:

Education:

• You have a bachelor’s degree or above in business administration, marketing, public relations, advertising or a comparable field.

Professional Experience:

• You bring 5+ years experience in international marketing, Event Marketing & Execution, communications, government affairs, with focus on European Markets; Experience in a start-up or joint venture context would be beneficial.

Knowledge / Functional Expertise:

• Strong understanding of innovative & contemporary Event activations & Social Media channels.
• You are highly creative with setting new experiences for B2B & B2C.
• You have a proven track record of executing successful public relations campaigns across various platforms, including LinkedIn.
• You have proven experience in establishing and maintaining Events with agencies, KOLs, Partners, etc.

Key Competencies / Soft Skills:

• You are able to think strategically and anticipate market developments, innovations as well as challenges.
• You are a confident communicator and presenter with conceptual & copywriting skills.
• You have excellent organizational skills and sensitivity to critical situations.

We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.

We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.

We empower you to have ownership over work.