(Senior) Customer Relationship Manager (f/m/d)

Your mission

About The Role

You'll be at the forefront of our CRM initiatives, steering and implementing projects that optimize customer journey management and automate marketing and sales processes. Your expertise will be instrumental in segmenting our customer base, allowing us to invest more in automated touchpoints through email, Les Lunes App, and push notifications.

About The Team

You'll play a significant role at Les Lunes in promoting the brand's mission, values, and products. Our main focuses are on resource-efficient production, stylish elegance, and feeling comfortable in your own skin. We offer the softest fabrics in the world, which will make you look amazing and feel great in our products!

As a member of our Growth Team, you will actively contribute to the successful growth of our company and make our products accessible to a wider audience.

Roles And Responsibilities

1. CRM Strategy & Campaigns: Define, implement, and continuously improve our CRM strategy to drive customer acquisition and loyalty. Plan and execute automated campaigns across email, WhatsApp, and push notifications using Klaviyo and other tools.
2. User Journey Optimization: Refine and enhance customer journeys to increase lead conversions, retention, and referral rates. Collaborate with the campaign team to propose innovative improvements.
3. Data-driven insights: Analyze customer data to segment audiences, personalize campaigns, and identify opportunities for up-selling and cross-selling. Derive actionable insights for optimizing marketing activities.
4. New Channels & Tools: Explore and integrate new communication channels (e.g., messenger services, SMS) to expand our reach and improve engagement.
5. Reporting & Optimization: Create automated reports to measure campaign performance, evaluate KPIs, and implement continuous optimization measures.
6. Trend Monitoring: Stay informed about CRM trends and tools, driving innovation to keep Les Lunes ahead in customer relationship management.

Your profile

1. At least 2-3 years of professional experience as a CRM Manager, ideally in a dynamic and fast-paced environment.
2. Proven expertise in developing and implementing complex, automated communication strategies and user journeys, as well as hands-on experience with predictive intelligence and AI-driven campaigns.
3. Strong technical understanding, particularly in setting up and optimizing automated email journeys and marketing campaigns, paired with a passion for eCommerce.
4. Data-driven mindset with exceptional skills in data analysis and interpretation to inform and refine marketing strategies.
5. Excellent linguistic sensitivity for crafting precise and impactful campaign messaging.
6. Sharp eye for compelling content and visually appealing designs that resonate with target audiences.
7. Advanced proficiency in Excel, Google Analytics, and routine familiarity with common CRM tools, ensuring seamless and efficient workflows.
8. Fluent in German (C1) and English, both written and spoken, to ensure effective communication in an international setting.

Why us?

1. Cross-functional collaboration: Collaborate closely with diverse teams, from product to sales, as you integrate CRM practices, fostering a holistic and cohesive approach.
2. Dynamic Environment: Thrive in a fast-paced and evolving fashion start-up environment, where your contributions directly shape the trajectory of the company.
3. Flexibility and Balance: Experience the best of both worlds with a hybrid work model, including the option for remote work, promoting a healthy work-life balance.
4. Continuous Growth: Elevate your expertise through our regular constructive feedback loop, ensuring your skills flourish and evolve throughout your journey at Les Lunes.
5. Vibrant Workspace: Revel in our beautiful Berlin office, set in the heart of the city, where monthly team events and Wednesday social lunches create a harmonious and international work environment.
6. Perks & Freebies: Experience the excitement of each new product launch with exclusive Les Lunes items.

We encourage candidates of all backgrounds, experiences, and perspectives to apply. At Les Lunes, diversity and inclusivity are core values, and we welcome individuals who share our commitment to responsible fashion.

If you have any inquiries regarding the position and its application process, please feel free to reach out to us via email at HR@leslunes.de.

About Us

We are Les Lunes, a fast-growing fashion start-up from Berlin. As a D2C eCommerce brand with a focus on social media, we are reaching millions of women in Europe every month.

We believe women should not have to compromise between looking good, feeling good, and doing good. That is why we produce iconic, long-lasting styles from sustainable raw materials. We have had enough of the throwaway mentality and take responsibility as a fashion brand - and wear it visibly with a clear message: Breaking up with Fashion.

We don't produce fast fashion trends; we create a positive attitude towards life for women who buy fashion consciously and with a good conscience. If that sounds interesting to you and you want to be part of this movement, apply to join our team.