Senior CRM Specialist (Engagement and Retention)

Senior CRM Specialist (Engagement and Retention)

N26

Berlin

About the opportunity:

As a Senior CRM Specialist (Engagement and Retention), you will play a pivotal role in leading and shaping our CRM strategies, with a focus on a balanced mix of 50% operational tasks and 50% strategic initiatives. Your expertise will be essential in optimising our CRM engagement and retention efforts to align with the company's overarching goals and objectives.

In this role, you will:

Operational Excellence (50%)

• Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base.
• Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise.
• Champion adherence to established processes, both within your role and among stakeholders, to maximise campaign efficiency and operational excellence.
• Conceptualize, set up, and maintain automated communication workflows that support the achievement of CRM key performance indicators.

Analytic mastery

• Collaborate with data analytics and data engineers to ensure a data-driven approach to your work.
• Utilise A/B testing methodologies to optimise campaign performance, leveraging your technical and analytic proficiency.
• Own and report on the development of your KPIs.

Strategic Leadership (50%)

• Collaborate closely with the CRM team and seasoned CRM managers to conceptualise and plan new strategic campaigns that align with the company's overarching goals.
• Lead the implementation of these strategic initiatives, leveraging your strategic insights and operational expertise to drive success.
• Apply data-driven insights and your understanding of customer segments to ensure targeted messaging and the achievement of strategic objectives.

WHAT YOU NEED TO BE SUCCESSFUL:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
• 3+ years of experience in CRM roles.
• Proven track record in CRM campaign execution and optimization at a senior level.
• Strong technical skills, including HTML and A/B testing, to ensure operational excellence.
• Proficiency in CRM tools to drive effective campaigns.
• Data-driven mindset with the ability to analyze and interpret campaign performance data.
• Excellent communication and collaboration skills to lead cross-functional teams effectively.
• Creative problem-solving ability combined with a strategic mindset to drive innovation in CRM initiatives.

WHAT'S IN IT FOR YOU:

• Accelerate your career growth by joining one of Europe's most talked about disruptors.
• Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation.
• As an N26 employee you will have access to a Premium subscription on your personal N26 bank account. As well as subscriptions for friends and family members.
• Additional day of annual leave for each year of service.
• A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, life experiences and backgrounds.
• A relocation package with visa support for those who need it.

WHO WE ARE:

N26 has reimagined banking for today's digital world. Technology and design empower everything we do and it's how we are building the global banking platform the world loves to use.

We've eliminated physical branches, paperwork, and hidden fees for an elegant digital experience and supreme savings. Giving people the power to live and bank their way is what gets us out of bed in the morning and inspires the work that we do.

We are headquartered in Berlin with offices in multiple cities across Europe, including Vienna and Barcelona, and a 1,500-strong team of more than 80 nationalities.

Sounds good? Apply now for this position.

We recognize that our strength lies in our people and the varied perspectives they bring to our workforce. We strive to build talented and diverse teams to drive our business success and empower our people to reach their full potential.

We genuinely welcome and encourage applications from people of all backgrounds, cultures, genders, sexual orientations, abilities, neurodiversities, and ages. We're committed to creating an inclusive workspace where everyone feels valued and respected, free from harassment and discrimination. If there's anything you need to make the application process work for you, please let us know by reaching out to candidate.exp@n26.com.

Visit our website to learn more about Diversity, Equity, & Inclusion at N26.