Senior CRM Manager - Reactivations (m/f/x)

Senior CRM Manager - Reactivations (m/f/x)

Berlin, Berlin, Germany

The role

The role will be limited to a 12-month contract only.

As a Senior CRM Manager in Reactivations, you will be an integral part of HelloFresh's strategy addressing millions of former customers across 17 of our markets and 4 of our brands. You will be responsible for translating our vision into customer-centric data-based customer journeys and will own the execution roadmap assuring effective communications and the health of our channels.

Working together with our local markets and central teams, like Brand, Marketing Analytics, and Pricing, you will set performance targets for conversions, CAC, and ROI, and come up with innovative ideas to use our CRM channels (email, app, SMS, Direct Mail, and more) to engage with our former base.

Collaborating with Brand and CRM Operations, you will translate your ideas into execution, prioritizing and ensuring our execution efforts are utilized in the best way possible.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Scope CRM initiatives to deliver the annual strategic plans for Reactivations
• Work cross-functionally with local markets, Pricing & Discount, Marketing Analytics, and Product teams to uncover opportunities, refine ideas, and map dependencies
• Make recommendations, set targets, and prioritize the CRM backlog to deliver the most impact
• Define hypotheses and design experiments to move us in the right direction with confidence
• Brief and support the Brand team in the creative development for CRM initiatives
• Brief and support the Campaign Management team in the implementation of the CRM initiatives
• Leverage data analysis to evaluate campaign performance and to identify issues and trends

What you’ll bring

• You are able to analyze data and make decisions based on rational reasoning
• You have relevant experience in the CRM field. Experience with Direct Mail and subscription models would be a plus
• You have a good eye for creative execution and overall aesthetic for CRM channels
• You are focused on customer centricity and optimizing customer engagement
• You excel using both qualitative and quantitative data to validate hypotheses and drive decisions
• You have good knowledge of Experimentation and A/B testing.
• You feel comfortable devising your own strategy and communicating your vision to stakeholders
• You have experience in forecasting and budget management
• You are comfortable managing a large pool of stakeholders from different seniority levels

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced, and dynamic environment where innovation and smart, fast action are encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status, or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Europe: EUaccommodations@hellofresh.com.
APAC: APACaccommodations@hellofresh.com
United States: USCandidateAccommodations@hellofresh.com
Canada: CAaccommodations@hellofresh.com

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