Senior Brand Manager

We are looking for a visionary Marketing Lead to take charge of our client's leading venture business. This role is pivotal in driving growth and ensuring the holistic integration of brand building, performance marketing, and CRM. The Marketing Lead will work closely with the business owner to develop and execute strategies that achieve ambitious growth targets outlined in the business case. As the key driver of our marketing efforts, you will play a critical role in defining the future of our charity lotteries business and ensuring its long-term success.

Key Responsibilities and Tasks:

• Strategy Development: Design, implement, and lead a comprehensive marketing strategy that aligns with business objectives and growth targets.
• Market Analysis: Collaborate with the market and user research teams to analyze trends, competitor activities, and customer insights. Identify opportunities to strengthen brand positioning and drive market expansion.
• Brand Ownership: Refine and safeguard the brand identity to maintain consistency and impact. Oversee a repository of high-performing creatives and brand assets for use across channels.
• Budget Planning: Define and manage the marketing budget, working closely with internal media teams and external agencies to optimize spend.
• Campaign Management: Lead the end-to-end execution of full-funnel marketing campaigns that are aligned with the brand’s identity and growth goals.
• Brand Tracking: Monitor and analyze key brand metrics to evaluate campaign effectiveness. Optimize marketing strategies to maximize ROI and enhance brand reach.
• Cross-Functional Collaboration: Partner with stakeholders in product, data, and customer operations to deliver cohesive and impactful brand initiatives.
• Innovation: Stay ahead of industry trends by experimenting with innovative marketing approaches and tools to achieve KPI targets.

Qualifications - Minimum of a Bachelor's degree in Marketing, Business, or a related field.

Required Skills - Proven experience as a Brand Manager or similar role, ideally in a high-growth startup or dynamic environment. Strong strategic thinking with a demonstrated ability to deliver measurable results. Expertise in brand building, storytelling, and audience engagement, particularly on social media platforms such as TikTok, Instagram, and Facebook. Experience managing creative agencies and scaling content production, including user-generated content. Resourcefulness in maximizing the impact of a startup budget. Excellent communication, leadership, and analytical skills. Familiarity with e-commerce KPIs and evidence-based marketing practices.

Preferred Skills - Experience with influencer marketing campaigns. Media strategy expertise and a track record of budget optimization. Training in evidence-based marketing practices.