Marketing Communications Specialist (m / w / d)

Who are we as an employer and what makes us special? Help us to enhance our company's attractiveness internally and externally as a

in Part-time

Your key responsibilities:

1. Employer Branding & EVP Implementation: Implement and continuously refine a comprehensive employer branding and EVP concept to highlight the company's unique selling points. Create, execute, continuously improve and innovate target group-specific campaigns and communications.
2. Strategic Candidate Attracting: Develop and implement strategies to attract talent and enhance the candidate experience for different target groups. Create and manage targeted recruitment campaigns for various talent segments.
3. Employee Engagement: Create concepts for positive employee experience from the first contact through the first day at work.
4. Social Media and Digital Marketing: Launch and manage innovative social media campaigns to promote our employer brand. Foster a community in social networks, engaging with diverse groups.
5. Stakeholder Collaboration: Collaborate with internal stakeholders to align branding strategies with company goals. Foster cross-functional teamwork to drive branding initiatives.

Minimum Requirements:

• Bachelor's or Master's degree in Human Resources, Business Psychology, Organizational Development, Business Administration, or a related field.
• Several years of professional experience in Employer Branding, Marketing, HR or a related field.
• Proven experience in developing and implementing employer branding strategies.
• Proficiency in digital marketing tools and platforms.
• Ability to manage projects and deliver results independently.
• Excellent communication skills and ability to collaborate across departments.
• Structured and flexible working style with a keen eye for detail.
• Strong focus on candidate and employee satisfaction and engagement.
• Interest in new technologies to enhance employer branding efforts.
• Strong conceptual skills with a hands-on approach and digital affinity.

You will be a perfect match for this role if you are a strategic thinker with a deep understanding of branding dynamics and a passion for driving meaningful change. You will be adept at navigating complex challenges, fostering a diverse and inclusive workplace, and leading initiatives that enhance both organizational efficiency and employee satisfaction.