Regional Marketing Manager (m/f/d)

Position Summary:
The Regional Marketing Manager for Germany will be responsible for tailoring and implementing the company’s marketing strategies to the German market. This role requires a deep understanding of local marketing dynamics and consumer behavior to effectively increase the company's market share and brand presence in Germany. The ideal candidate will have a deep understanding of the bike industry and a proven track record of developing and executing local marketing strategies that drive sales while connecting to the central marketing strategy.

Position Responsibilities:
Reporting to the Manager, International Marketing, you will:

• Adapt and execute the marketing strategies developed by the International Marketing Manager to suit the German market.
• Conduct detailed market research to identify local trends, customer needs, and competitive landscape.
• Develop and maintain strong relationships with local media, influencers, and marketing partners.
• Collaborate with local sales teams to create marketing initiatives that drive sales and enhance customer engagement.
• Manage the marketing budget for the German region, ensuring efficient allocation of resources.
• Produce regular reports on marketing campaign performance and market insights for the International Marketing Manager.
• Organize and participate in local events and trade shows to boost brand visibility and networking.
• Ensure all marketing activities comply with local regulations and cultural norms.
• Foster a team-oriented environment within the marketing department and collaborate with other regional managers to share best practices.

Specific Knowledge, Skills or Abilities Required:

• Experience in the outdoor sports industry, preferably in the mountain biking sector.
• Excellent knowledge of local marketing channels and consumer behavior in Germany.
• Strong analytical skills to interpret market data and campaign results.
• Proficient in German and English.
• Strong leadership abilities and excellent interpersonal skills.
• Ability to work independently and manage multiple projects effectively.

Position Qualifications:
Education:
Bachelor's degree in Business, Marketing, or a related field.

Experience:
3+ years of experience in marketing management with a focus on international marketing.