Product Planning Specialist (m/f/d)

Since its creation in 1958, LG Electronics has been focused on enhancing the life and business of its customers with innovative technologies, products and solutions.

LG's mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life’s Good”! As a global leader, we strive for greatness not only in the products we make but in our people. That is why we are currently seeking the newest innovator to join our Europe Home Appliance organization as Product Planning Specialist.

As Product Planning Specialist you will focus on establishing a product strategy and product / technology road map of Europe Home Appliance that wins the market by providing differentiated products and services.

Key Responsibilities

Market Sensing & Insight Mining

1. Europe appliance market data acquisition and GFK data analysis (sales data)
2. New technology and competition trend from on / offline shop and exhibition visiting
3. Comparison of competitor product specifications
4. Detailed analysis of competitor's new products

Analysis of Customer Response After Launch of Own/Competitor Products

1. Gathering voice of customer
2. Organizing customer needs and complaints based on customer and salesperson feedback
3. Reporting product usage status through home visits and interviews

Required Qualifications, Skills, and Experience

1. Bachelor degree in Marketing Management, Business Administration or related field
2. Minimum 3 years' experience in similar role, ideally in the Home Appliance industry
3. Strong knowledge of the Home Appliance market in Europe
4. Solid experience in market and technology trend research, quantitative and qualitative consumer surveys
5. Excellent skills in data driven research methodology and big data analysis
6. Strong communication and reporting skills
7. High level of organization and management of several tasks simultaneously
8. Proactive mindset with strong focus on execution and resolution of complex challenges in a team environment
9. Strong MS Office skills (Excel, Power Point)
10. Fluent in German and English