Product Marketing Manager (m/f/d)

Permanent employee, Full-time · Karlsruhe, Remote

Your mission

We are seeking a strategic and experienced Product Marketing Manager to join our dynamic corporate marketing team. In this pivotal role, you will develop and manage marketing programs that align with our go-to-market strategy across multiple regions. The ideal candidate possesses a robust background in product marketing, exceptional communication skills, and a proven ability to create and execute marketing strategies that support our international growth objectives.

• Lead on content and campaign development and execution for product launches
• Creation of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
• Creation and execution of customer base communications and marketing programs to upsell and cross-sell into our large base of international customers
• Collaboration with corporate and local marketing teams using data to create and improve strategies that drive traffic to content, optimizing marketing funnels
• Collaboration with other teams to plan events, webinars and support paid and social media promotion
• Creation and execution of multi-touch, multi-platform content strategies that drive product interest and adoption with relevant target audiences
• Monitoring of competitive landscape to define product positioning and refining USPs
• Work with marketing teams to develop sales tools, collateral, training materials, and demos.
• Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions across the business
• Develop comprehensive user/buyer personas based on market research and product/industry knowledge.

Your profile

• Minimum 4 years of experience in a product marketing role, preferably within B2B SaaS and/or Transport & Logistics sectors
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Language Skills: Fluency in English and German, both written and spoken.
• Experience with CRM and marketing automation tools (e.g., Microsoft Dynamics and Hubspot or others preferred)
• Strong interpersonal and stakeholder management skills
• Proven analytical skills and ability to make decisions based on ROI/advantages of programs & investments
• Growth mindset - someone who is not afraid to think big and take on calculated risks

Company: PTV Logistics GmbH
Location: Karlsruhe area or hybrid role in Germany; other locations in Europe; travel expected
Working hours: 40h/week
Please submit your application in English.

Contact Person

PTV Logistics - a leading global software company for transportation logistics! We calculate and optimize route planning for logistics companies with record-breaking algorithms to maximize time and cost savings. With more than 40 years of experience, we help to put theory into practice! Interested? Then take a look at our website: https://www.ptvlogistics.com/en