Product Marketing Manager (m / f / d)

Homeoffice permanent Full time Senior

We are Intershop - We're built to boost your business!

As an e-commerce pioneer, we have been setting standards in the development of software for digital commerce for almost 30 years. With our cloud offering and as a Microsoft partner, we transform the challenges of the digital world into business success stories. Our e-commerce platform offers manufacturers and wholesalers everything they need to digitize and transform their business processes.

If you would like to join the #bestteam and start the revolution of our customer businesses together with the 300 Intershop experts, then apply today!

Your mission

1. Developing product marketing strategies: Designing and implementing customised product marketing strategies aligned with business and growth objectives.
2. Leading go-to-market initiatives: Strategic planning and implementation of go-to-market activities for new products and features to ensure effective market penetration.
3. Formulating compelling messages and positioning: Developing clear and engaging product messages and value propositions that communicate the benefits of Intershop products to target audiences.
4. Market and user research: Conducting comprehensive market and competitor analyses to identify opportunities and optimise product positioning and communication strategy.
5. Creation of narratives and content: Working closely with the product and brand teams to develop compelling value propositions and key messages, as well as creating marketing content (presentations, case studies, and product videos) to inform both customers and internal teams about Intershop's offering.
6. Interdisciplinary collaboration: Work closely with Product Management, Marketing, Sales, and other cross-functional teams to drive product adoption and revenue growth.
7. Development of sales support materials: Creation of sales promotion materials, such as product and sales documents to support the sales and partner teams.

Your profile

1. You have successfully completed a degree in business administration with a focus on marketing or communication, alternatively you have a degree in industrial engineering with a focus on computer science or a comparable subject.
2. You have at least 5 years of relevant professional experience in product marketing, ideally in an international B2B e-commerce environment.
3. You can demonstrate success in the development and implementation of effective marketing strategies.
4. You have relevant experience in the positioning and marketing of software products, especially in the SaaS or cloud sector, with the ability to present product-specific information in an understandable way.
5. You are characterised by an agile mindset with a clear understanding of tasks, standards, and processes both in your own area and in related specialist areas.
6. You have excellent business research and analysis skills as well as a deep understanding of customer behaviour.
7. You are characterised by strong presentation and moderation skills as well as creativity, initiative, and a solution-oriented way of thinking.
8. You have excellent communication skills in written and spoken German and English.