Performance Marketing Manager (m / w / d)

Paid Search (Google, Bing, Capterra Ads)

• Plan, execute, and optimize search campaigns to drive high-intent traffic and lead generation.
• Develop and refine keyword strategies, bidding tactics, and negative keyword lists for cost efficiency.
• Manage ad copy, audience targeting, and ad extensions to improve Quality Score and CTR.
• Implement and manage conversion tracking to ensure accurate performance measurement across campaigns.
• Collaborate with SEO to test keywords, analyze conversion rates, and provide insights for organic search strategy.
• Track and report on CPC, search impression share, cost per lead & MQL, pipeline contribution, and ROI, ensuring marketing spend efficiency.

Paid Social (LinkedIn, Xing, Reddit, Meta Ads)

• Own and execute a balanced, full-funnel paid strategy that combines demand capture (lead acquisition) with demand generation (awareness & education) to nurture high-value prospects over time.
• Develop and refine a multi-stage retargeting strategy, using website behavior and CRM-based audiences to move prospects down the funnel efficiently.
• Collaborate with content and design teams to create high-performing ad creatives (image, carousel, video).
• Build and optimize industry and ABM campaigns, aligning with Sales for high-value prospects.
• Measure and report on cost per lead & MQL, engagement rates, and lead-to-pipeline conversion to ensure efficiency.
• Write high-converting ad copy and collaborate with regional teams for localization.
• Work closely with designers to develop compelling ad creatives, including images, videos, and motion graphics.
• Provide input on landing page needs and work with the web team to optimize conversion points.
• Collaborate with content marketing on whitepapers, webinars, and reports to support paid campaigns.
• Ensure ad creatives align with audience segments and campaign objectives, continuously optimizing for engagement and conversion.
• Run regular A/B tests on ad copy, creatives, audience segments, and bidding strategies to improve efficiency.
• Test different ad formats, placements, and messaging approaches across search and social channels.
• Continuously refine landing page performance by testing variations and optimizing conversion rates.

Performance Analytics & Reporting

• Track and report on inbound lead velocity, cost per lead & MQL, pipeline contribution, and ROI, ensuring transparency on campaign effectiveness.
• Implement and manage conversion tracking and attribution models to measure and optimize campaign performance.
• Develop dashboards and insights to inform decision-making and align with Sales and GTM teams.
• Monitor attribution models, conversion paths, and CRM integrations to track lead quality, conversion rates, and pipeline influence to optimize marketing spend allocation.
• B2B SaaS experience in performance marketing, demand generation, or digital acquisition roles.
• Proven expertise in Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads Manager, managing full-funnel campaigns.
• Strong analytical mindset, with experience in A/B testing, audience segmentation, and conversion rate optimization (CRO).
• Experience running Account-Based Marketing (ABM) campaigns, aligning paid strategies with sales targeting.
• Deep understanding of campaign tracking, including UTMs, conversion tracking, and attribution modeling to measure marketing impact.
• Proficiency in analytics and reporting tools such as Google Analytics, Looker Studio, or similar platforms to track ROI and pipeline contribution.
• Hands-on experience with paid ad creative development, collaborating with content and design teams on visuals, copy, and video assets.
• Fluent in English & German, capable of optimizing ad messaging for DACH and European markets.
• Self-starter who takes ownership of campaign strategy and execution, with the ability to adapt quickly in a fast-paced startup environment.
• Strong communicator, able to align with Sales, Content, and Digital Marketing teams to drive integrated demand generation efforts.