Performance Marketing Manager (Apps Marketing) (m / f / d)

Company Description

Omio’s vision is to enable people to travel seamlessly anywhere, anyway. We are bringing all global transport into a single distribution system and creating end-to-end magical consumer journeys.

With Omio you can compare and book trains, buses, ferries and flights anywhere in Europe, the US, and Canada with one simple search, on mobile, app or desktop. By offering transparent pricing and easy booking, Omio makes travel planning simple, flexible and personal.

Omio is the largest source of inventory, with 1000+ suppliers operating in 39 countries. Our brands also include Rome2Rio for global discovery, while Omio powers ticketing and journeys, which attract 900m+ users every year. Our offices are based in Berlin, Prague, Melbourne, Brazil, Bangalore, and London.

We are a growing team of more than 400 passionate employees from more than 50 countries who share the same vision: to create a single tool to help send travellers almost anywhere in the world.

Job Description

We are looking for a skilled Performance Marketing Manager (Apps Acquisition) to drive our marketing campaigns via paid marketing activities.

For this role, the applicant will be focused specifically on growing demand for our travel inventory in Southeast Asia through well-honed App Acquisition techniques and strategies.

This is a unique role and we are looking for a new team member with a passion for App marketing and in-depth knowledge of the travel vertical in Southeast Asia.

The successful applicant has the responsibility for ensuring our paid marketing is delivering the predicted return.

This role will play a critical part in Omio’s success, as our ultimate objective is to deliver a complete and pleasant experience for our customers and enable our revenue growth.

The position is based in Berlin and we offer a hybrid working model (50% in the office, 50% working from home).

As a Performance Marketing Manager at Omio, you will work on:

1. Planning, implementing and managing app campaigns through several of our largest channels in the company across different markets in Southeast Asia.
2. Building and executing a roadmap to improve the app tracking, measurement, and optimization infrastructure.
3. Developing and executing App strategy to build efficient User acquisition and Retargeting campaigns.
4. Managing campaign performance on several advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat, etc).
5. Collaborating with our Marketing, Engineering, and BI teams to develop and maintain optimization tools and reports.
6. Making informed recommendations to our Marketing and Product teams.
7. Working closely with the design team on the creation of engaging campaigns and running professional A/B tests.
8. Working closely with the analytics team to fully understand the customer journey funnel as well as all relevant performance KPIs.
9. Ensuring that you keep ahead of industry best practices through research and testing.

Qualifications

What you should bring to the role:

An ability to plan and execute lifecycle campaigns: Understand user cohorts and journeys on Apps, from install to re-engagement.

You should have knowledge of at least one of the App measurement partners (AMP) such as Adjust, AppsFlyer, Branch, Singular, etc.

You have knowledge of recent developments in App measurement around ATT, SKAdNetwork Solutions, Modelled Conversions, Consent Mode, Opt-ins, and GDPR.

Also, you are familiar with at least one of the following platforms and tools:

• Facebook Power Editor, Smartly or other PMDs.
• Programmatic platforms.
• Adjust or other app tracking technologies.

You are familiar with the major KPIs of the channel and metrics that influence KPI’s performance.

Extensive experience in campaign management and Automation.

You have a strong analytical mindset and experience in processing a large amount of datasets and presenting insights.

Knowledge of any programming language such as Python or SQL is considered to be a strong plus.

A passion for learning and growing in app marketing.

You are fluent in English, and an added bonus: proficiency in additional languages relevant to the Southeast Asian markets.

Additional Information

What’s in it for you? #LifeAtOmio

• Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride.
• A competitive and attractive compensation package.
• Subsidized Urban Sports Club membership.
• A diverse team of more than 45 nationalities.

Diversity makes us stronger

We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.

Hiring process and background checks
At Omio, we work in partnership with Giant Screening. Once a job offer has been accepted, Giant will be engaged to carry out background screening. Giant will reach out to you via email and occasionally via telephone/text message so that they can gather all the relevant information required. Consent will be requested prior to any information being passed to our services company.

Recruitment scams: Important notice

Protect yourself from scammers; Omio wants to ensure your ongoing safety during the application process at Omio. Please keep in mind potential scammers impersonating Omio recruiters (mainly via a global professional networking site and messenger apps).
Remember, Omio never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity, report it to [email protected]. Remember to cross-reference against our careers page if you question the authenticity, stay vigilant, and protect yourself from recruitment scams.

Intrigued? Apply here in English.