Performance Marketing Manager

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.

Our 5 clinics (Juniper, Pilot, Kin, Software, & Compound) focus heavily on personalising the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).

We’re looking to continue building our team of executional weapons who are passionate about healthcare, aren’t afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most impactful changes to improve the health of millions of patients globally.

About the role (What you’ll be doing)

We are seeking an exceptional Performance Marketing Manager to support our growth in Germany. The ideal candidate will have a strong background in Performance Marketing, experience working in creative cycles and a passion for finding creative ways to grab attention across a variety of mediums. You will play an important role in shaping the team, culture and patient offering.

As the Performance Marketing Manager, you will:

1. Manage and optimise paid media campaigns for Facebook, Google Search (and more, wherever we need to be).
2. Establish a test-measure-learn feedback loop with our creative team to drive consistent ad improvements.
3. Maintain a weekly reporting cadence to share performance metrics and insights to the wider acquisition team.
4. Find the highest impact levers between creative, targeting, post-click experience or algorithmic optimisations and execute on the changes.
5. Run A/B tests to improve different parts of the funnel and improve conversion rates.
6. Leverage data, patient insights, and industry trends to write and manage creative briefs.
7. Identify Lifecycle journey opportunities to improve conversion metrics and execute on optimisation recommendations.
8. Stay on top of industry best practices across channel and creative, and promote best-in-class performance marketing methodology within the company.
9. Support on other relevant strategic projects that may arise.

About you (Who you are)

1. 2-3+ years experience in a performance marketing role or similar.
2. German-native speaker.
3. Experience running efficient paid media campaigns across Meta, Google, YouTube.
4. Proven track record of growing conversion volume within CAC targets.
5. Experience collaborating with creative teams to turn ideas into high-performing outputs.
6. Ability to clearly communicate results, key findings, and areas of opportunities.
7. Derive key insights from analytics platforms like Google Analytics & Ad Reporting.
8. Understand the basics of attribution modelling to measure channel uplift.
9. Ability to develop new content angles and confidence writing short and long-form content on behalf of a brand.
10. Strong belief that creative is a key driver for performance, and understands best practices for grabbing attention across channels.
11. You’re familiar with common digital marketing tools (Figma, Google Analytics).
12. Good communication and English skills, both written and verbal.

Nice to have:

1. Previous experience in a start-up / scale-up environment (digital health and/or e-commerce is a plus).
2. Experience in health and wellbeing, with an ability to approach healthcare content with maturity, empathy and understanding.

Why you should join Euc

1. Our teams are incredibly passionate: You’ll work amongst people who care deeply about our patients.
2. We move at incredible speed: You’ll learn and iterate quickly so we can deliver high quality outcomes faster than our competitors.
3. We will invest in your career: You can expect regular performance and pay reviews as your career grows.
4. We are all owners: You’ll be given equity to ensure that you can benefit from the upside of your contribution.
5. We play as hard as we work: You’ll experience fun office parties and team dinners.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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