Performance Marketing (m/w/d)

Your impact will be

- Develop and execute Google Search & Display Ad campaigns targeting potential digital signage customers (e.g., hotel and gym owners) and DOOH advertisers.
- Optimize keyword strategy to capture commercial intent (e.g., "digital signage for hotels," "DOOH advertising in gyms").
- Continuously A/B test ad copy, landing pages, and conversion paths to improve ROI.
- Track key performance metrics (CTR, CPC, CPA) and refine campaigns based on data-driven insights.
- Implement remarketing strategies to nurture leads and increase conversions.
- Manage budget efficiently to maximize lead quality and volume.

Your profile

Proven experience in Google Ads (SEA), especially B2B lead generation.
- Willingness to learn about DOOH & digital signage industry or ability to learn fast.
- Experience in conversion tracking (Google Tag Manager, GA4, UTM parameters).
- Ability to write compelling ad copy tailored to business decision-makers.
- Performance-driven mindset with a focus on optimizing cost per lead (CPL).

What’s in it for you?

- Opportunity to work with a fast-growing tech company in the DOOH space.
- Work on the German, British, French, Spanish and Italian markets.
- Competitive performance-based compensation.
- Flexible remote freelance opportunity.

If you’re an expert in Google SEA and ready to drive high-quality leads for Framen, let’s talk!

Your contact