Paid Search Manager DACH

Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology.

At Dyson, we are passionate about taking care of our shoppers and owners. Selling directly to our global customers is central to our business strategy, allowing us to offer exclusive machines and cultivate unique owner relationships that only Dyson can provide. By leveraging our strong brand and customer loyalty, the E-Commerce team for DACH is responsible for driving Dyson’s growth via the online shopping experience.

About the role

As our Paid Search Manager, you will:

• Lead Campaign Management: Oversee the planning, launch, management, and optimization of paid search campaigns across Google and Bing in collaboration with our agency.
• Develop and refine keyword strategies, using research and competitive analysis to inform decisions.
• Maximize Performance: Monitor campaign performance closely, guiding agency teams to maximize reach and conversions within set budgets.
• Collaborate with our agency teams to ensure meticulous tracking, reporting, analysis, forecasting, and optimization to meet evolving business objectives.
• Provide strategic insights on planning, budgeting, and data-driven optimizations, guiding markets and collaborating with in-market teams for integrated digital campaigns.
• Forge alliances with stakeholders across global, regional, and local markets, collaborating with Owner Experience and CRM teams to implement data-driven solutions.
• Foster relationships with global media partners and spearhead initiatives for continuous testing and learning.
• Establish robust relationships with local market teams to identify shared opportunities and address ongoing local media performance issues.
• Lead the strategies to acquire and retain customers on the company's website, optimizing paid media traffic and revenue while maintaining cost-efficient CPA and target ROAS.
• Plan and manage search media budgets to meet performance, engagement, and sales targets, continuously testing creative, placements, channels, audiences, bidding, and optimization strategies.
• Stay informed of the latest digital media trends and drive best-in-class market execution, focusing on ongoing improvements to push sales through digital channels.

About you

To succeed in the role, we expect you to have:

• Extensive digital media expertise: at least four years of experience in digital media planning, buying, and analytics, with agency experience preferred.
• Channel proficiency: Expertise in various digital media channels including Paid Search, Programmatic Display, Social, OLV, OTT, and others.
• Tool proficiency: Proficient in ad accounts such as Display & Video 360, Search Ads 360, Google Ads, Meta Ads manager, and TikTok Ads manager.
• Analytics proficiency: Deep knowledge of analytics tools such as Google Analytics/GA4, Google Looker Studio, and Adobe Analytics.
• Data visualization and storytelling: Ability to visualize data, tell compelling stories, and make data-driven optimization decisions.
• Effective communication: Adept at articulating complex technical requirements to diverse audiences and presenting on strategies, learnings, insights, and growth opportunities.
• Thought leadership in digital marketing: Demonstrated thought leadership in digital marketing and strong commercial understanding.
• International background: Experience in working in international environments, preferably in fast-paced, collaborative, matrix environments.
• Stakeholder management: Ability to build and maintain relationships with stakeholders across global, regional, and local markets, as well as with global media partners.
• Language proficiency: Fluent in English and native in German; proficiency in additional languages is an asset.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.