Media Planning Manager, DACH

Summary

Salary: Competitive

Team: Marketing

Location: Germany - Cologne Office

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible.

We create customer and owner experiences that are authentic and uniquely Dyson. We prioritise our campus culture and encourage team members to work together on-site as much as possible, at least three days a week. This approach supports Dyson's spirit of collaboration, creativity, and inventiveness, fostering a dynamic environment where great ideas can flourish.

About the role

As our Media Planning Manager for the DACH region, you will:

1. Develop and implement media strategies and plans in collaboration with internal marketing teams and media partners.
2. Manage the annual and quarterly planning cycle, ensuring timely delivery of all milestones.
3. Serve as the operational lead and main point of contact for day-to-day agency management.
4. Coordinate and review cross-channel media and audience plans for product launches and marketing campaigns.
5. Optimize media investment and channel mix using planning and analysis tools.
6. Identify new areas for testing and work with Digital Marketing and Business Intelligence teams to follow frameworks and attribution models.
7. Provide regular strategic reviews and updates on media innovations, technology developments, and measurement trends.
8. Support category and digital marketing teams in optimizing integrated plans, enhancing value and efficiency.
9. Drive audience planning, connecting audience insights to agency planning tools and integrating owner data.
10. Establish strong relationships with Commercial teams and the Co E to identify common opportunities and challenges.

About you

To succeed in the role, we expect you to have:

1. At least four years of media planning experience in an agency or in-house client role.
2. Proficiency in planning and buying across key media channels (TV, Print, OOH, Programmatic Display & Video, Social & Search).
3. Ability to interrogate and ensure local market plans meet brand and demand objectives.
4. Experience in media analysis and interpretation of planning tools and results, including data-driven attribution and media-mix modelling.
5. Strong expertise in media and audience planning, creative development, and ad operations processes.
6. Ability to recommend strategic opportunities and innovations, staying ahead of trends.
7. Highly organized, process-driven, with great attention to detail.
8. Strong commercial acumen and analytical skills.
9. Excellent project management skills and ability to build relationships across functions and with multiple stakeholders.
10. Strong communication and presentation skills.

Benefits

• Competitive Salary
• Staff Sales
• Subsidy of public transport – KVB
• Company Pension Scheme/BAV
• Urban Sports
• Job Rad
• Arbeitnehmer Online: Payslips Online

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.