Marketing Specialist

Job Summary:

The marketing specialist has varied tasks to assist the members of the commercial- and management team in communicating and managing information for the vibrant Food Colors & Pharma business units in EMENA. In addition to day-to-day marketing activities, the role owner leads and supports impactful activities for Food Color and Pharma projects across the European business and a variety of different markets. In cooperation with international colleagues and directed by the European Marketing Director the role contributes to the growth of Sensient’s customer base and increase of the project pipeline accordingly.

What you’ll do:

• Drive lead generation using integrated online marketing to enable the commercial team to deliver a growing pipeline. This means creating digital communication with focus on content creation for the website that is Food Color & Pharma industry relevant, CRM and management of social media channels, such as LinkedIn. The website management implies digital analytics and insight generation.
• Drive Sensient’s brand awareness and consistently communicate on the value proposition and positioning: create assets and communication that clearly translate Sensient’s brand image, including marketing materials, presentations, sales trainings, or printed or digital material for the international food, beverage, nutraceutical and pharmaceutical markets. Customer requests or ad hoc project needs will be provided for the marketing and/ or key account functions.
• Enhance Sensient brand as an innovator introducing new product development launches providing the sales team with tools to grow revenue and that meet customers’ needs.
• Analyze consumer trends, developments in the international food, beverage, nutraceutical and pharmaceutical markets, food color trends, and competitive set for commercial, international teams and customers.
• Organize and participate in marketing related events, such as PR events, trade shows and commercial team meetings and trainings.

What you’ll bring:

• You have successfully completed a Bachelor’s degree in either Communications, Marketing, or a related field. You have gained 2-3 years of business experience in a marketing related field, and enjoyed your work experience in the food, beverage, pharma, or nutraceutical market (B2C or B2B). Microsoft Office programs are a part of your skillset by now.
• You are a marketeer that shows focus on execution with high drive for results. You are able to independently plan your work, and systematically approach the organization of your workplace tasks. You are able to prioritize your work and enjoy multitasking more than daily routines.
• You are an excellent communicator with business-fluent English (both written and verbal), and have additional language skills. You have solid content marketing and copywriting experience.
• Your ability to work as part of a team, in particular within the Sales and R&D structure, is based on the fact that consistently demonstrate a high level of integrity and professionalism, and you enjoy to constructively collaborate with others.

What you’ll get:

• You benefit from an attractive compensation package including special payments and tariff salary increases alongside 30 days of vacation including Christmas Eve as well as New Year’s Eve off-work
• Your comprehensive onboarding program allows you to enjoy effective and thorough training to prepare you for the first months with us and beyond.
• You are able to manage your work onsite in Geesthacht, Germany, 5 days per week.
• You have the opportunity to collaborate with colleagues from 20+ nationalities both located on-site and across the globe on a regular basis.

About Sensient:

Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and extracts. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, specialty colors, and other specialty and fine chemicals. The Company's customers include major international manufacturers representing most of the world's best-known brands.

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