Marketing & Social Media Manager*in (gn*)

We are seeking for

We are looking for a Marketing & Social Media Manager (gn*) for a permanent position at the earliest possible starting date.

Your Responsibilities

• Marketing Management
  • Shared responsibility for achieving the university's growth targets
  • Own marketing projects online and offline in close cooperation with colleagues in the team (Online Marketing Manager, Graphic Designer) and in the neighboring departments Communications and Student Recruitment
  • Main contact person and project manager in marketing for selected study programs
• Social media Management (Instagram, LinkedIn, TikTok, Facebook, YouTube)
  • Planning, production and posting of articles: Text, visuals (Canva), videos (Reels, TikToks...)
  • Independent creation of videos and photos at events (also in the evening and at weekends)
  • Advice for employees and students
  • Community management
  • Development of influencer marketing with KLU students and external university influencers
  • Strategy: Development of a content plan in close coordination with internal departments and in line with our marketing and communication strategy
  • Monitoring (trends, new platforms, competition) and evaluation (key figures, adjustment of strategy and content if necessary)

Your qualifications

• Trend awareness and knowledge of topics: You recognize current trends and relevant topics and have a keen sense of what interests the target group.
• Social media affinity: You are an active member of social networks and closely involved in the KLU community.
• Creativity and format development: You enjoy developing creative ideas and designing new content formats for social media.
• Hands-on mentality: Independent development and production of videos, graphics and social media posts is part of your repertoire.
• Media production skills with a smartphone: Experience in recording, editing and sound editing of content, ideally directly with a smartphone.
• Digital skills: You feel at home in the digital world and use digital tools confidently and efficiently.
• Interest in strategy and monitoring: You are enthusiastic about strategic work, analysis and the evaluation of campaigns.
• Language skills: Confident in English and basic knowledge of German.

We offer

At KLU, you will work with open and ambitious colleagues in an international, multicultural atmosphere at the attractive HafenCity location. The campus not only offers breathtaking views of the Elbphilharmonie concert hall, the container terminals and the newly emerging districts of Hamburg's HafenCity, but also modern workplaces.
Our employees benefit from family-friendly working hours, mobile working, a company pension scheme, bicycle leasing, sports facilities and a subsidized job ticket for public transport.

We value diversity
We value diversity and therefore welcome all applications regardless of gender, nationality, ethnic and social origin, religion and ideology, disability, age, sexual orientation and identity.

Contact

We look forward to receiving your complete application (cover letter, CV, relevant references), stating your salary expectations and earliest possible starting date, which you can send to us via the e-mail klu-jobs@m.personio.de or via the “Apply” button.

If you have any questions, please contact Jonas Elmenhorst, Head of Marketing, by e-mail at jonas.elmenhorst@klu.org.