Marketing Manager (m / f / d)

We are looking for a motivated and enthusiastic Marketing Manager with experience across a broad range of marketing disciplines. You will play a pivotal role in shaping and executing a marketing strategy that speaks to both large enterprise OEMs and specific dealership segments. You will need to be creative, strategic, and hands-on, able to navigate the nuances of marketing to a highly technical and undigital dealership audience while also catering to enterprise-level OEMs through sophisticated content strategies.

Your key responsibilities include :

OEM (Enterprise Segment) Focus :

• Develop and execute a comprehensive content marketing and lead nurturing strategy to engage large OEMs, ensuring ClearOps is top-of-mind when they're ready to buy through digital channels.
• Support the sales team with product marketing collateral to aid outreach efforts.
• Plan, manage, and host key industry events, such as trade shows, conferences, and webinars.

Dealer (Machinery Segment) Focus :

• Create and implement local, creative campaigns tailored to dealerships, often requiring out-of-the-box tactics like guerrilla marketing and hyper-targeted content creation (think "Sixt" level creativity).
• Plan and host both internal and external events that connect us to our dealer audience, helping them transition into the digital age.

Your profile

• Proven track record in B2B SaaS marketing, preferably with experience marketing to OEMs and dealerships in industries like heavy machinery and automotive.
• Experience with large enterprise accounts, with a focus on content-driven lead nurturing and product marketing.
• Hands-on experience with event management, from trade shows to webinars and internal events.
• Creative thinker with the ability to develop and execute localized marketing campaigns that resonate with undigital or traditional audiences (e.g., machinery dealerships).
• Experience with SEO / SEA, and familiarity with marketing automation tools.
• Strong interest in heavy machinery and related industries.
• Excellent organizational and multitasking skills, with a high level of autonomy and the ability to work independently.
• Experience with website-builders / CMS-Systems like Webflow / Wordpress / etc.
• Experience with managing freelancers, agencies, etc.
• Affinity for design tools such as Figma or Canva.
• Basic skills in dealing with Ads Managers such as LinkedIn Ads, Google Ads or Meta Ads.
• Enthusiastic and fun approach to marketing, with a passion for creative strategies like guerilla marketing.
• Willingness to travel for events and conferences as required.
• Languages: Fluency in German and English.

If you are a curious, creative, and bullish individual looking to take your career to the next level, we want to hear from you.

Why us?

ClearOps is a hidden champion on a strong growth path in the supply-chain-software industry. As part of ClerOps, you will be benefitting in several ways :

• Professional Growth: Work with experienced leaders and mentors in a dynamic startup environment.
• Development Opportunities: Develop hands-on experience in digital marketing within a fast-growing start-up.
• Team Support: Regular 1:1s, continuous feedback, and professional development plans tailored to your goals.
• Engaging Culture: Participate in fun team events like ClearOps Wiesn and Culture Week.
• Flexibility: Flexible working hours, mobile work options, and workcation opportunities.
• Corporate Perks: Access discounts with top brands like Adidas, Apple and a lot more.
• Wellpass: Unlimited fitness, wellness & sports.
• Office Perks: Vibrant office culture with free drinks, fruit, and snacks.