Marketing Executive (f/m/d) SAP Supply Chain Management Chief Marketing Officer

Marketing Executive (f/m/d) SAP Supply Chain Management Chief Marketing Officer

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

SAP is a leading player in the Supply Chain Management software market, dedicated to providing an end-to-end portfolio of solutions that enable Chief Supply Chain and Chief Operations Managers to run highly resilient supply chains. We are seeking a visionary and experienced Chief Marketing Officer (CMO) to lead our product marketing efforts and drive brand awareness, thought leadership, pipeline generation, customer acquisition, commercialization, and revenue growth within the supply chain management sector.

What your Organization will do:

Strategic Marketing Leadership:

• Develop and execute a comprehensive marketing and product strategy aligned with the company's overall business objectives.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscapes.
• Set marketing KPIs and track performance to measure the effectiveness of marketing initiatives.
• Oversee a team that conducts market research and competitive analysis to inform strategic decisions.
• Plan, coordinate, and manage a diverse range of events, from large-scale conferences to intimate workshops.

Brand Management:

• Build and maintain a strong brand identity and positioning for Supply Chain Management.
• Manage brand reputation and crisis communications.

Demand and Pipeline Generation:

• Develop and implement effective demand generation strategies, including content marketing and social media marketing.

Content Marketing:

• Work closely with product and engineering teams to launch new products and features.
• Create high-quality product marketing materials, such as datasheets, whitepapers, and presentations.

Customer Marketing:

• Build strong relationships with strategic customers and foster customer loyalty.

Organizational Leadership:

• Lead and mentor a high-performing marketing organization.
• Foster a culture of innovation and creativity within the marketing team.

Cross-Functional Collaboration:

• Collaborate with product, engineering, and design teams to align marketing efforts with product development and customer needs.

A thorough understanding of Supply Chain software solutions and processes, strong problem-solving skills, and the ability to deconstruct critical components and complexity drivers are required. Familiarity with working in a fast-paced, multi-cultural organization is necessary.

What you bring:

• Extensive experience in marketing leadership roles, preferably within the supply chain or logistics industry.
• Strong understanding of digital marketing strategies, channels, and tools.
• Excellent leadership and team management skills.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent communication and presentation skills.
• MBA or equivalent degree preferred.
• Typically requires 15+ years of experience in technology marketing.

Meet your team:

You will lead an international team of experienced product marketing managers and senior experts.

We win with inclusion:

SAP’s culture of inclusion and flexible working models help ensure that everyone feels included and can run at their best. SAP is proud to be an equal opportunity workplace and is an affirmative action employer.

Requisition ID: 417756 | Work Area: Software-Design and Development | Expected Travel: 0 - 30% | Career Status: Executive | Employment Type: Regular Full Time | Additional Locations: Virtual - Germany #LI-Hybrid