Marketing & Communications Manager

PSG is the global pump, metering and dispensing-solution expert, enabling the safe and efficient transfer of critical and valuable fluids that require optimal performance and reliability in applications where it matters most. Additionally, PSG is a leading provider of flow meters designed to reduce waste and downtime while accurately measuring, monitoring and controlling the distribution of fluids. Headquartered in Oakbrook Terrace, IL, USA, PSG is comprised of several world-class brands, including Abaque, All-Flo, Almatec, Blackmer, Ebsray, em-tec, Griswold, Hydro, Malema, Mouvex, Neptune, PSG Biotech, Quantex, Quattroflow, and Wilden. PSG products are manufactured on three continents – North America, Europe, and Asia – in state-of-the-art facilities that practice lean manufacturing and are ISO-certified. PSG is part of the Pumps & Process Solutions segment of Dover Corporation. For additional information on PSG, please visit psgdover.com.

We thrive on winning and being number one; and are always looking to add the best and brightest to our talented team of professionals. PSG offers a unique combination of the both small company atmosphere: with an ownership mindset that allows you to make close-to-the-customer decisions; an innovative approach in seeing beyond what is possible today and entrepreneurial spirit in the pursuit of new opportunities; combined with benefits of a large company’s scale, tools, expertise, and financial strength with Dover. Join PSG, a growing global company where your curiosity, hard work and ambition is rewarded with exceptional career opportunities in a friendly & fast paced environment.

Duties and Responsibilities:

• Design, implement, and execute internal and external marketing communications plan for individual brands, which includes campaigns, advertising, public relations, events, sponsorships, tradeshows, OEMs, technical specifications, marketing materials/collateral, compelling content, etc.
• Develop plan and tactics for brands, product launches, lead generation, lead nurturing, lead management as well as follow up reporting
• Formulate, implement, measure, and adjust marketing campaigns and other tactics to achieve desired business results
• Manage online presence for assigned brands, and collaborate with others within the Dover Digital ecosystem and outside partners to execute the online strategy, including websites and social posts
• Work closely with Digital, Product Management, agency personnel and others to develop, distribute, and manage content through the Content Management System (CMS)
• Manage all trademarks, copyrights and other proprietary marketing materials associated with assigned brands and their product lines
• Coordinate with PSG Product Managers on all new product development and sustaining initiatives including their priorities, and achieve required deliverables on schedule and within budget.
• Directs and creates marketing assets that are aligned with our brand standards, global sales strategies and business development strategies
• Works with Multi-Disciplines – Marketing, Product Management, Sales, Engineering, Business Development, Legal, Compliance - to Develop Go-To-Market Strategy, including some international locations
• Collaborates with and directs the work of external marketing agencies and partners
• Executes External & Internal communications
• Manages Marketing Budget, Content Calendar, and demonstrates the ROI of marketing programs
• Domestic and international travel up to 25%
• All other duties assigned

Qualifications / Requirements:

• Education: Bachelor Degree in Business, Marketing, Engineering or related field. MBA level or advanced degree preferred.
• Language skills: Fluency in spoken and written French, German and English is required.

Experience:

• 7+ years’ experience in marketing, marketing communications, product marketing and/or related fields
• Experience in B2B Industrial Sales & Marketing, with specific experience in developing, implementing, and managing the marketing communications strategy and associated tactics
• Must be willing to travel and work within a global environment
• Fluid Management, Pump Knowledge, Fluid Measuring, Fluid Handling, Flow Sensor, Flow Control experience desired.
• Marketing to decision makers in one or more of the following industries is highly preferred: Chemical Process, Semiconductor, Food & Beverage, or Hygienic.

Desired Characteristics:

• Advanced Microsoft Office Skills (Word, Excel, PowerPoint, etc…)
• Working knowledge of Marketing Automation Platforms (such as HubSpot or Marketo), CMS Platforms (such as Sitefinity or Adobe Experience Manager), and other online tools (such as Google Analytics, Google PPC, SEMrush, etc…)
• Strong Understanding of CRM Platforms, such as SalesForce, is desirable
• Excellent communication skills – verbal and written, including copywriting skills
• Strong understanding of SEO (i.e. organic methods) and SEM (i.e. paid methods) including its relationship to content creation/management, key word management, competitive positioning, and desired results
• Experience in marketing through social media platforms such as Linked-In, X (formerly Twitter), Youtube, etc.
• Experience working with PIM tools and platforms is desirable
• Channel management and marketing experience
• Working knowledge of Adobe Creative Suite (InDesign, Photo Shop, Illustrator) preferred
• Outstanding listening, and interpersonal skills at all levels of the organization
• Ability to multi-task and perform in a fast pace, dynamic environment
• Ability to stay current on new marketing methodologies and technologies
• Impeccable organization and efficiency skills; strong attention to detail
• Self-sufficient and self-motivated, works with little supervision.
• Strong team player, work ethic, passionate and a commitment to win
• Ability to influence in a matrixed environment and lead teams without solid line reporting
• Experience in managing an integrated B2B marketing and communications agency