Marketing Campaign Specialist, EU

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Are you a high-energy, self-motivated individual who is excited about building a world-class travel brand in the European markets? We are seeking a creative and results-driven Marketing Campaign Specialist to join our dynamic team.

In this Role, you’ll get to:

• Execute and manage comprehensive marketing campaigns across various channels, including CRM, email, and social media, with a focus on the German market.
• Develop and localise marketing copy and content in German to ensure cultural relevance and audience engagement.
• Coordinate with internal stakeholders, such as the design, content and legal teams, to implement high-quality campaigns that meet German market needs.
• Operate and optimise CRM campaigns to improve user engagement and retention.
• Build, manage, and monitor campaign landing pages and related assets to ensure a seamless user experience.
• Analyse campaign performance metrics and provide actionable insights for continuous improvement.
• Ensure all campaigns are executed on time, within budget, and aligned with brand guidelines.
• Conduct competitor analysis and market research to identify trends and opportunities in the German market.

What you'll Need to Succeed:

• 2+ years in marketing campaign execution, ideally within the travel or related industry.
• Fluency in German is essential for crafting culturally relevant content and campaigns. Strong proficiency in English is required, and additional language skills are a plus.
• Bachelor’s or Master’s degree in Marketing, Communication, Business, or a related field.
• Familiarity with CRM tools, email marketing platforms, and social media management tools.
• Data-driven mindset with experience analyzing performance metrics and optimizing campaigns for maximum impact.
• Proven ability to manage multiple campaigns, meet deadlines, and handle competing priorities effectively.
• A creative thinker with attention to detail and the ability to thrive in dynamic environments.

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrating your success by recognizing the progress you have made.

What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions.
• Internal transfer is encouraged, and global job rotation program enables you to pursue a global career path and make a global impact.
• We provide learning opportunities to further your career in areas of leadership capability, soft skills, and professional expertise.
• We encourage flexible work arrangements.
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.