Marketing Automation Specialist (f/m/d)

Marketing Automation Specialist (f/m/d)
in Cologne, London, Munich

We are one of the leading consultancies in strategic procurement and supply chain management. We operate under the umbrella of BCG and together we form a global powerhouse that combines our expertise with the network and strategic focus of our parent company.

We are looking to strengthen our marketing team with someone who matches our ambitions as well as our spirit.

VERY EXCITING FOR YOU:

1. Conceptualization & Implementation: You will take charge of planning and managing automated multichannel campaigns in HubSpot to optimize lead quality.
2. Targeted Segmentation of Audiences: You will work closely with marketing experts from various practice areas on content and segment customer groups by objectives and industry affiliation.
3. Continuous Automation of Our Workflows: You analyze and optimize campaigns to refine automation workflows for lead generation based on KPIs.
4. Content Management: You will create SEO-optimized landing pages, collaborating closely with our agency on the development of WordPress modules.
5. Optimized Website Performance: You will ensure the continuous improvement of the conversion rate based on the analysis of website metrics.

VERY IMPORTANT FOR US:

1. You have a successfully completed degree in Marketing, Business Administration, or a comparable qualification.
2. You have at least 3-4 years of relevant professional experience in Performance Marketing and in developing multinational campaigns with HubSpot.
3. You have advanced knowledge of marketing automation tools (HubSpot) and CRM (WordPress).
4. You are proactive and show a high level of initiative. You approach your tasks proactively, completing them with care and attention to detail. An analytical mindset is one of your strengths.
5. You are a strong communicator and fluent in English.

Very INVERTO: Team spirit. Staying grounded. Fairness. Fun.

VERY BENEFIT:

1. Regular team evenings, company sport events.
2. Further development through training and coaching.
3. Comprehensive insurance package.
4. Employee referral programs.
5. Fresh: as much fruit, coffee, tea & water as you need.
6. Fridge meeting: Every Friday to start the weekend together.