Marketing Activation Manager Digital DACH (d/f/m)

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda, and Zewa.

For our marketing department, we are looking for a Digital Activation Manager DACH in the area TENA to support our team as soon as possible, limited for 2 years either in Hamburg or Mannheim.

• You lead local B2C and B2B digital TENA activation campaigns for the DACH markets.

• You are responsible for the always-on social media approach, page management, and digital infrastructure like landing pages and website.

• You lead the local TENA B2C loyalty email program for DE and AT, in close cooperation with your colleagues in BENE.

• You lead the planning and execution of non-digital brand communication such as print and PR.

• You are responsible for the overall TENA DACH digital budget and performance.

• You work closely with the TENA Brand and Activation Managers in DACH to improve a full digital funnel approach, leveraging other global and local teams for necessary input.

• You partner with our global department on local market SEO and SEA strategy and execution.

Even if not all of the following points apply to you, we would be happy to get to know you and talk about the possibility of working with you!

• Ability to develop innovative marketing approaches and enthusiastically capture the attention of the B2C/B2B target audience (for example, CGRs, pharmacies, etc.).

• Effective verbal and written communication with internal teams and external partners.

• Advanced knowledge of digital and offline communication in B2C/B2B contexts.

• Experience in social media and campaign management.

• Strong collaboration and influencing skills as well as analytical and conceptual skills.

• Fluent in written and spoken German and English.

The benefits listed refer to the primary location. If you want to start at another location, these may vary. This also applies to a non-tariff position.

• Compensation & Benefits
  Compensation according to the chemical tariff, yearly special payment, holiday allowance and bonus, pension schemes, anniversary bonus, child allowance, Corporate Benefits, and other employee benefits.

• Work-Life-Balance
  Hybrid working model, flexible working hours, overtime compensation, 37.5h week, 30 days of vacation, future amount (can be used as 5 days of vacation, Lease-a-bike or payout), lifetime working time account.

• Learning & Development
  Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as part of individual development plan, participation in professional conferences and fairs.

• Health & Well-being
  Discounted fitness membership, health and well-being month, Walk-and-Talk Meetings, nilo.health & mindfulness courses, "PME Familienservice", employee surveys.

• Team & Collaboration
  People culture, communities & networks, co-working spaces, leadership guidelines, canteen.

• Mobility
  Public transport allowance, bicycle parking, free car parking, e-charging stations.

At Essity, our Beliefs & Behaviours (Care, Collaboration, Courage, and Commitment) is the foundation for our inclusive culture and something we live on an everyday basis. With a purpose of Breaking Barriers to Well-being, diversity, equity & inclusion is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information, and other. We explicitly welcome applications from people who are structurally, institutionally, and intersectionally discriminated.

#Essity-DE

Application End Date: Job Requisition ID: Essity250797