LSS Account Based Marketing Manager (Full-Part-time) (all genders)

Your role:
We are seeking a strategic and dynamic Account-Based Marketing (ABM) Manager to drive targeted marketing initiatives for our CDMO and testing services businesses. This role requires a strong background in consultancy, leveraging deep insights and expertise to develop tailored ABM strategies that align with our business objectives and enhance engagement with high-value accounts. The ideal candidate will combine their consulting experience with advanced marketing and ABM tactics to deliver impactful campaigns and measurable results.

Key Responsibilities:

1. Develop and implement comprehensive ABM strategies focused on high-value accounts, ensuring alignment with CDMO objectives and sales priorities.
2. Collaborate with sales teams to identify target accounts, define account plans, and prioritize marketing efforts.
3. Design and execute personalized multi-channel campaigns, including digital advertising, email, social media, and events, to drive engagement and conversion.
4. Utilize consultancy experience to analyze client pain points, market gaps, propose tailored solutions, and align ABM strategies with broader business goals.
5. Conduct in-depth account research to develop insights-driven messaging and content that resonates with decision-makers.
6. Build and maintain strong relationships with internal stakeholders, including sales, product development, and operations teams.
7. Monitor and report on ABM campaign performance, providing actionable insights to optimize future initiatives.
8. Leverage marketing automation tools to streamline workflows and enhance campaign efficiency- Demand Base and SFMC.
9. Stay updated on CDMO and testing services industry trends, competitor activities, and emerging technologies to inform ABM strategies.

If you are passionate about ABM, have a strong consultancy background, and are ready to make a significant impact, we invite you to apply for this exciting role. Join us in driving personalized engagement and business growth for our CDMO division!

Who you are:

1. Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
2. Proven experience in Account-Based Marketing, with a minimum of 5 years in a similar role.
3. Strong consultancy background, with the ability to translate needs into actionable marketing strategies.
4. Project management experience.
5. Expertise in ABM tools and platforms (e.g., Demandbase, Salesforce).
6. Exceptional analytical skills, with the ability to interpret data and generate insights.
7. Excellent communication and interpersonal skills, with a collaborative mindset.
8. Experience managing omni-channel campaigns and delivering measurable results.
9. Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

TA: Gap Rattimasakol
Job evaluation: Expert 3
Department: LS-LS-E