Leiter digitale Marketingstrategien

Strong brands. Innovative products. And a unique team.

About the Husqvarna Group

The Husqvarna Group is the world's largest producer of outdoor power products for forestry, lawn and garden, and construction. Our premium brands such as Husqvarna and Gardena are renowned for their quality and performance.

Job Title: Head of Digital Marketing

We are seeking an experienced people manager to lead our digital marketing activities within central marketing. The successful candidate will be responsible for defining the overarching digital marketing strategy, providing guidance for our markets, and planning content strategy & digital assets for relevant touchpoints along the Consumer Journey.

Key Responsibilities:

1. Define the digital marketing strategy through audience targeting, inspiring and engaging consumer audiences with best-in-class digital-first execution plans.
2. Develop strategies & guidelines for steering and optimizing SEA, SEO, Social Media, Content Marketing, and other digital marketing channels.
3. Create a content strategy for main digital channels.
4. Own the digital test & learn agenda, driving critical initiatives and test plans for high-scale impact against key business metrics to drive growth and engagement.
5. Manage different stakeholders in central and local functions.
6. Lead and develop a direct team, building a highly capable and engaged group.

Requirements:

1. 8 years of strategic digital marketing experience managing various digital channels to scale-up businesses in markets such as Europe and USA.
2. Strong strategy development and operational implementation skills.
3. A master's degree in digital marketing or business studies (or equivalent).
4. Confidence in interpreting complex data and drawing insights for business growth and optimization.
5. Experience in implementing a growth plan to drive change and opportunities from a Digital standpoint.
6. Excellent project management, communication, and people skills.
7. Strong stakeholder management capabilities.
8. Fully fluent in English; German language skills a plus.
9. International experience.
10. Strong presentation skills (C-Level communication).
11. Experience in managing a team is a must.

About the Future

Join us in a dynamic and challenging environment. Bring your enthusiasm for innovation to a company that offers an open, team-oriented atmosphere and career opportunities.