Lead Digital Strategist (w / m / d)

Availability to work 5-6 days a week (typically Monday-Friday, with occasional weekend hours).

Our client is an e-commerce holding company, and the main brand is a 7-figure maternity fashion brand empowering women through stylish and comfortable maternity wear. They've helped 100,000+ moms and scaled rapidly in just 2 years through viral digital marketing. With a small but mighty team, they’re looking for a creative strategist to help them hit $10M+ in revenue.

What is Our Culture Like & Who is a Good Fit?

Culture fit is our #1 hiring factor! We have a genuine will-to-win, and no task is beneath us if it moves us towards our goals. We operate with creativity, doing more with less—and doing it fast. Our decision-making is rooted in data, and we live by four core values :

• Work Smart
• Speed is King
• Better Every Day

We see every problem as an opportunity to grow and learn. If you're looking for a cushy 9-5 job, this isn't it. But if you want to challenge yourself, work closely with the founders, and play a massive role in scaling a business to $10M+, then welcome aboard. You’ll be surrounded by passionate, smart, and hardworking people who love what they do.

Your Mission :

As our Performance Creative Specialist , you'll be responsible for managing the full creative process from scripting to final creative execution. Your goal is to produce high-converting creatives that drive measurable improvements across digital marketing channels.

Key Objectives :

• Own the full creative process—from scripting to final production—to produce high-performing ad creatives.
• Work with our Content Manager to source and manage content for marketing campaigns.
• Use data to analyze and improve creative performance on Meta (Facebook & Instagram) ads.
• Research, ideate, and script UGC (User-Generated Content) direct response creatives.
• Work with the marketing team to brainstorm new creative concepts and ad strategies.
• Conduct strategic customer and competitor research to optimize creative output.
• Provide monthly and quarterly creative performance reports.
• Identify opportunities to scale Meta Ads further through better creative strategies.

Requirements :

• Direct Response Expertise : 3+ years of experience in performance creative for DTC brands or a creative agency.
• Data & Analytics : Proficiency in performance analytics tools to present insights and results effectively.
• UGC Experience : Proven track record of creating briefs for UGC creators to produce high-converting content for paid channels.
• Creative & Analytical Mindset : Strong ability to generate fresh ad ideas, write compelling scripts, and make data-driven decisions.
• Work Ethic : You thrive in a high-energy environment and have no issue working overtime or weekends when needed.
• Basic Copywriting Skills : Ability to apply psychology-based principles in ad copy.

Accountabilities :

• Brainstorm and pitch weekly ad ideas aligned with direct response principles.
• Write 8-12 high-converting ad scripts per week for Meta platforms.
• Develop new static ad concepts weekly.
• Analyze performance metrics to extract actionable insights.
• Collaborate with editors and designers to create visually compelling, high-performing ads.
• Adapt ad strategies to capitalize on emerging trends and consumer behaviors.
• Present performance analyses and creative strategies to the marketing team.
• Continuously refine and iterate on winning ads to maximize ROI.

How We Operate :

• Upon hiring, we’ll work with you to set clear KPIs so you always know what success looks like.
• We’ll walk you through our long-term vision, growth opportunities, and the exciting direction of our business.
• You'll get hands-on experience with a team that values results, speed, and continuous learning.