Junior Brand Manager (m/w/d)

Meaningful Work From Day One

An exciting opportunity to join our passionate Brand Marketing team and play a key role in the development of our award-winning whisk(e)y portfolio.

This is an office/hybrid role (4 days a week in the office).

What You Can Expect

• The role encompasses the responsibility for the full local marketing mix development with the support of the (Senior) Brand Manager.
• Contribute to the development of the marketing objectives, strategies and resulting annual brand plan.
• Uncover root issues and opportunities (at brand and category level) via leading brand and category audits with support of Trade Marketing (TM) and Market, Category & Consumer Insights (MCCI) (incl. financials, market, consumer, equity, review of previous strategies, ROI of previous initiatives and external/competitive reviews).
• Understand and build in learning from other departments, such as channel and customer learning.
• Support the (Senior) Brand Manager to develop crisp (clear, results orientated, insightful, strategically aligned and prioritized) objectives and strategies.
• Work closely together with TM and MCCI to ensure that the brand marketing objectives and strategies are fully understood and the right tools are being developed to answer the objectives.
• Together with the (Senior) Brand Manager develop and gain agreement on marketing activity schedules cascading from the strategies.
• Support influencing key stakeholders at local, European and global level to ensure that German needs are being taken into account in European and Global development.
• Contributes to the development and implementation of excellent, consumer-centric marketing activities on time, in full with support of the (Senior) Brand Manager.
• Develop cost effective annual activity plans closely with the (Sr.)BM to execute the strategies and objectives agreed.
• Develop and manage the communication & media strategy in close collaboration with the (Sr.) BM and the IMC team.
• In close collaboration with the (Sr.)BM lead execution of the marketing activity plan to ensure excellence in delivery, including but not exclusively: digital marketing, Social Media, CRM, ATL, PR, consumer events, sponsorship etc.
• Collaborates with cross functional teams to ensure successful execution of annual marketing plans and constantly review and evaluate the success of marketing activities.
• Closely work together with Trade Marketing to increase awareness and trial 360°.
• Constantly review brand health and performance of activities for ongoing improvement.
• Acquires knowledge from consumer, brand, category and the overall business to translate this into insights to help evolve the portfolio.
• Provide the business with a monthly point of view of business performance and indicated actions, including market development & competitive activity, market share and growth trends, key initiatives, and return on marketing investment.
• Cooperates closely with colleagues at local, European and Global level across functions and work levels.
• Closely works together with market research to generate consumer, brand and business insights.
• Cooperates closely with the (Sr.) BM to ensure alignment.
• Cooperates closely with TM to ensure that the brand and activity plans are aligned.
• Cooperates together with Accounting, Controlling, Purchasing and Supply Chain at local level in all relevant aspects.
• Cooperates and provides local German insights to influence European and Global Key Stakeholders (Marketing, BBI, legal) and shares best practice across markets.
• Exchanges and cooperates with other colleagues from Brand Marketing to ensure alignment across the portfolio.
  
  

What You Bring To The Table

• Education: College/University (Bachelors or Equivalent); Experience: 2+ years experience in Marketing, ideally in an international FMCG company.
• Brand/Industry Experience: Experience in the spirits or overall alcohol industry is a “plus” but not mandatory.
• Strong oral & written communication in English & fluent German.
• Good German market knowledge (retail, consumer, trade, media).
• Marketing disciplines: Market analysis, strategy & marketing mix development incl. communication & media, consumer insights and research, creative development (digital and experiential), strong project management capabilities.
• Business acumen & entrepreneurial thinking, good analytical and strategic understanding - a passion for brands.
  
  

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division

Function: Marketing

City: Hamburg

State:

Country: DEU

Req ID: JR-00008601