Internship Global Media and Strategy -Hair

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Support in the planning and execution of integrated POE media activation strategies across digital and traditional touchpoints.
• Assist in implementing the #Modern Marketing approach and supporting the adoption of new marketing approaches.
• Help analyze consumer/buyer data and translate it into addressable media audiences for campaigns.
• Assist in evaluating data from various sources to derive recommendations for optimal touchpoints across paid, owned, and earned media.
• Prepare market, trend and competitive analysis with the latest competitor activity tracking tools.
• Collaborate with local media teams and agencies during the planning and execution of media activities.
• Support the Global Marketing team in the development and execution of media strategies and campaigns.
• Participate in the analysis of KPIs for measuring the effectiveness and impact of media projects.
• Work closely with international teams to support global communication strategies based on internal and external data (e.g., market research, platform data).
• Take over and lead exciting and defined projects in the field of digital media.