Leb Bunt | May – Aug, 2021 | Munich, Germany Marketing Specialist, intern at leb-bunt.org | halloprojekt.org Responsible for creating marketing content and graphic design for Leb Bunt and its project, Das Hallo Projekt (HDP). The NGO organises activities for seniors and new immigrants in Munich to combat loneliness and provide opportunities for social integration. Working with various departments such as PR, fundraising, and HR team, main tasks were to create marketing strategies to attract more participants and donors via social platforms (E.g. Facebook, Instagram, Linkedin). This involved: - content planning and co-ordination using Trello - graphic design and postings via Canva - creating Newsletter with Hubspot - monthly marketing analysis In this period, Leb Bunt had effectively launched multiple social media platforms and DHP has overall doubled its reach.
VOA Architecture Design | 2017-19 | Beijing, China Furniture, Fixture & Equipment (FF&E) Designer Successfully completed upscaled interior projects for luxurious residential properties, hotels, and offices. Worked independently and also closely with the internal interior team to instigate design concepts with themes and storyboards, select interior materials, furniture, lighting, utilities, art, and accessories, create client presentations with digital software, such as Indesign, Powerpoint, and co-ordinated graphic renderings. For each project, Specification Books with FF&E and interior materials details (such as furniture/lighting/material plan, CAD, and material specification and samples) were included. Development of products was realized with regular communications with suppliers and contractors including sample controls and on-site inspections. The highest merit project included The Marriott, Yancheng, Beijing Universal Studio, and 3Q co-shared office for Soho China. As a leader the 3Q project in Chongqing, VOA was rewarded as “Best Partner Award 2018” from Soho China.
Dome Design Consultant | 2016 – 17 | Beijing, China Furniture, Fixture & Equipment (FF&E) Designer at ddchk.com Similar role as in VOA, but acted as a team leader focused on hospitality projects. Main focus was managing Shangri-La Hotel projects (Jinan and Harbin) from design to completion. Design area included the Lobby Lounge, All-Day-Dinning, and Chinese Restaurant.
Burberry, Asia | 2011 – 14 | Hong Kong SAR Visual Merchandiser (VM), Supervisor, HK SAR/Macau at Burberry, Burberry Junior burberry.co.uk As a VM Supervisor of a team of seven, I was responsible for seven stores in HK and Macau, including Flagship stores, such as Pacific Place, which covered over 2,000 sqm. In addition to regular monthly product set up and VM maintenance for the region, also involved in creating Monthly VM Guide for Asia. This was strategized with the Sales and Merchandising departments. During this time, I was involved in the opening of three Flagship stores, including Taipei 101.
Giorgio Armani | 2008 – 11 | Hong Kong SAR Hong Kong Visual Merchandiser (VM), Asia at Emporio Armani, Armani Jeans, Armani Junior armani.com Responsible for VM in direct retail and franchisee stores, conducting seasonal launches, maintenance, and VM tools & Window orders. Primarily focused on brand development for Armani Jeans (AJ) in Asia, in particular in China. 30+ stores were inaugurated, guiding franchisees on how to drive sales while integrating store image. Also responsible for Sales Campaign Showroom set up for AJ, assisting Buyers to visualize Shop set up with clearer buying strategies to drive multiple product mix and top sellers.
OTHER PROJECTS
Absolute Munich blog | 2020 – present | Munich, Germany Writer, content research, social media at absolutemunich.com Co-owner of the blog to introduce Munich for travelers and expats. Its aim is to provide practical information and fun reads with insights of the city. Content includes places of interest, history and also emphasis on sustainable living. Since its launch in April, the blog has increased monthly views an average of 20%.
Il Men pop up store for Il Sarto | 2015 | Hong Kong SAR Shop Design, Visual Merchandiser, Store Coordinator at theilsarto.com Responsible for store design and production of the pop-up store, IL Men: a “test store” for Il Sarto, featuring unique luxury men’s accessories. Also acted as shop coordinator with tasks including daily shop operations and staff management (e.g. hiring, training for daily and product training).
Katya | 2015 | Hong Kong SAR Project Designer at katyagroup.com Specialized in design for kids’ playgrounds, creating interactive & educational games featured with fantasy prop designs. The most significant project was Dou Dou Kingdom in Foshan International golf course. In this two-storey adventure land, children can explore with Dou Dou and his friends in a pirate ship, a five-meter slide, a model car race track, a climbing area, and a costume photo studio room. The role involved in design, sourcing, buying, and on-site props styling.
Education
DEUTSCH INTENSIV C1 at Münchner Volkshochschule GmbH Munich, Germany, 2020
VISUAL MERCHANDISING & SPATIAL DESIGN at Central St. Martins London, England, 2010
BACHELOR OF FASHION & TEXTILES DESIGN at University of Technology, Sydney Second Class Honor, Sydney, Australia, 2000 - 03