Integrated Marketing Manager, DE & CHDE (German speaking)
Lightspeed
Berlin
EUR 40.000 - 60.000
Jobbeschreibung
Lightspeed (TSX/NYSE: LSPD) is seeking a results-oriented German speaking Integrated Marketing Manager to develop and deliver marketing strategy for the German industry, in Berlin. You will drive growth at the top of the funnel through online and offline channels; masterminding the execution of brand and acquisition campaigns, brand activities, and conversion optimisation initiatives. You’ll also play a leading role in driving expansion and product adoption within our existing customer base. The ideal candidate is data driven and technical, while exhibiting outstanding strategic thinking, experience in crafting world-class marketing campaigns, and the energy and drive to own projects from ideation to execution.
Your key responsibilities:
Develop, and implement Germany’s annual and quarterly marketing roadmaps, calendars, campaigns and projects to drive pipeline and revenue
Collaborate with Senior Director, Marketing EMEA to set and own the Germany marketing budget
Be accountable for DE & CHDE marketing targets: owning and driving brand, offline and integrated marketing initiatives while partnering with regional growth leads to deliver outstanding results and ongoing improvement across performance channels
Own local targets, milestones and deliverables to support global marketing team OKRs
Oversee optimization and measurement of customer acquisition, cross and up-sell initiatives, and remarketing in order to deliver incremental sales, and boost retention
Develop and implement customer marketing activities, including automation programs
Partner with peers in other regions, to deliver global DE & CHDE campaigns, and Germany localization efforts where relevant
Partner with Product Marketers to execute DE & CHDE product launches
Partner with Growth Marketing teams to ensure both tactical and always-on performance campaigns connect with and engage German audiences
Work with partnerships teams to identify co-marketing opportunities and then drive awareness and acquisition through product and distribution partner channels
Partner with the Events team to evaluate, plan and implement the Hospitality trade shows and events strategy for DE & CHDE
Build an amazing brand identity and drive awareness via industry and trade sponsorships and partnerships
Collaborate and engage with internal teams and external agencies to enhance company PR through effective storytelling, corporate communications and thought leadership
Work closely with the Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Continually review internal and external data sources to identify growth and expansion opportunities for Germany in the DE & CHDE region
Own weekly, monthly and quarterly reporting responsibilities for Hospitality in Germany- collaborating with and distributing to local and global stakeholders
Your key working relationships:
As the Integrated Marketing Manager for Germany in EMEA, you need to lead through positive relationships with the following internal parties:
Global Functional Marketing Leaders (Brand, PR & Comms, Events)
Global Integrated Marketing Managers
Staff
Experience:
Broad marketing background with 5+ years or more relevant work experience with strong preference for experience in business-to-business software and commerce
Bachelor’s degree in a relevant discipline
Marketing experience in the Hospitality industry is a bonus
German language fluency
Capabilities
Proven experience developing and leading marketing roadmaps, campaigns and projects from customer insight to ideation and execution
A strategic and analytical mind with a customer-centric focus and ownership mentality to deliver on business objectives and high-growth targets
Mastery for identifying marketing opportunities for new customer acquisition and for growing and retaining an existing customer base
Excellent collaborator with experience working alongside Product, Marketing and Sales leaders of various levels
Exceptional project management and communication skills in leading and influencing multiple stakeholders to meet project objectives and deadlines
Excellent business and commercial acuity
Demonstrated qualitative and quantitative analytical skills
Experience utilizing models for planning, decision-making, and/or budgeting
What characteristics are we looking for?
Highly organized, analytical and a motivated self-starter that thrives in a fast paced environment
Strong interpersonal and communication skills, both written and verbal
Ability to build and maintain close working relationships and act as liaison with cross-functional and external stakeholders
Ability to act as a positive, motivating team member who can inspire others to rise to new challenges
Experience in the Hospitality industry is a valuable asset
What’s in it for you:
Lots of autonomy, flexible work culture and possibility of remote work
Exposure to modern and proven technology
Opportunity to learn and expand your skill set
Amazing benefits & perks, including equity for all Lightspeeders
Opportunity to join a fast-paced, high-growth company
Become a valued part of the diverse and inclusive Lightspeed family