Insights Manager, Central and Eastern Europe (CEE) (m/d/f)

Insights Manager, Central and Eastern Europe (CEE) (m/d/f)

Description -

We are looking for an experienced Insights Manager with solid business acumen to join the Global Insights Team as the insights manager for Central and Eastern Europe (CEE). The successful candidate will proactively uncover and communicate insights about HP’s target customers - who they are, what they need and why, and how HP can address their needs – thereby identifying opportunities for HP brand growth. The insights manager plays a critical role by acting as the "voice of the customer" for the entire CEE team and works closely on a daily basis with the CEE Marketing team, accompanying them along their processes from strategic planning to development of campaigns/activities to tracking of results. The role covers all HP categories and both B2B and B2C audiences.

To ensure the CEE team's activities will be effective and resonate with the target audience, the insights manager will use all insights available, including syndicated and HP proprietary research, market reports etc. The insights manager will also be responsible for initiating and leading new research initiatives, including qualitative (e.g. depth interviews, focus groups), quantitative (e.g. online surveys) or innovative research methodologies in collaboration with research agency partners.

To be successful, the insights manager needs to be driven by curiosity and the relentless desire to find the best solutions for a wide range of B2B and B2C opportunities. They need to be willing and able to have strategic conversations at all seniority levels, and able to position and communicate relevant insights effectively, so they are understood and used by the stakeholders - the ultimate measure of success for this job. This will require strategic and analytical thinking plus the ability to manage research projects with diligence and excellent interpersonal and communication skills.

RESPONSIBILITIES:

1. Act as the central point of contact to CEE teams for application of customer insights
2. Ensure the CEE team’s marketing activities resonate with the target audience and their needs
3. Proactively communicate relevant customer insights to the CEE team (e.g. new research studies)
4. Engage and work closely with the CEE marketing team along their planning process, design of marketing campaigns and activities and tracking of how they have resonated with the target.
5. Initiate, design and lead primary research projects to help ground strategic and tactical business decisions (usually working with an external research agency partner).
6. Identify research gaps and be responsible for prioritising research needs.

CANDIDATE PROFILE:

1. 8+ years research and insights experience (qual and quant)
2. Strong business acumen, ideally good understanding of the technology sector, including PCs/printers
3. B2B experience preferred but not essential
4. Excellent communication skills – interpersonal, written communication, writing and delivering impactful presentations and summaries
5. Demonstrated ability to create and manage the execution of marketing research projects, generate customer and market insights, and tie these insights to actionable business recommendations
6. Growth mindset with the vision and belief to be able to drive change in a large organisation
7. Experience and proven track record with qual and quant market research methodologies

TEAM STRUCTURE:

1. Part of HP’s global marketing organisation, with the role reporting to the head of market insights
2. Individual contributor role in a geographically diverse team
3. Main day-to-day business partners/stakeholders/team members located across Europe (primary) and US (secondary).
4. Occasional international travel may be required

What do we have to offer?

1. Employee-oriented corporate culture - our « HP Way »: we value enthusiasm, regular feedback, trust and respect within our teams. We want to promote meaningful innovation within each and every employee by giving them the opportunity to grow from their mistakes and get new inspirations through collaboration in our regional/global teams
2. A well-adjusted work-life-balance due to flexible working hours and home office regulations
3. Attractive salary package with additional benefits, such as 30 paid leave days, company pension plans, along-term time account, bike leasing, employee counselling programs, wellness initiatives etc.
4. Equal opportunities and continuous career development, e.g. as part of the global mentoring programs, e-learning platforms
5. Multiple Employee Impact Networks such as Next Generation Network, Women’s Network and Pride Network which organize interesting trainings and after-work events to expand your network

You are convinced to be a perfect match? Then join our HP family and apply now!

You want to know more about us? Then click here to get more insight into our «HP Way» :

www.instagram.com/hpcareers

www.linkedin.com/company/hp

www.jobs.hp.com

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Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Germany)

Travel -

25%

Relocation -

Not Specified

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement