Head of Social Activation NIVEA ( All genders)

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

• Responsible for participating in, communicating and representing the brand's influence strategy.
• Responsible, with the Director, for producing global brand influence guidelines and ensuring clear communication internally and to the regions/countries. This includes setting golden rules to follow, brand targets and tribes, tone of voice, content strategy, brand do's & don'ts, pyramid activation, paid vs. organic vs. media split.
• Responsible for orchestrating their team to put in place successful full funnel operational influence activations following the annual roadmap and budget split.
• Responsible for communicating the vision of the Director to the rest of the team and ensuring that each activation is successfully put in place to achieve the objectives. Approval and management of the global agency relations.
• Responsible for creating a KPI framework for influence activations with social analyst.
• Generation of learnings and actions from brand performance tracking and reporting.
• Responsible for the performance analysis of each activation and reporting KPIs to the Director.
• Responsible for the presentation of the global strategy to regions/countries and running official feedback sessions on a regular basis.

Your Profile

• 5+ years of international experience in strategic influence management, preferably in fmcg/ skincare industry.
• Expertise in aligning influence strategies with business objectives and driving global impact.
• Proven leadership skills with experience managing cross-functional teams and building stakeholder buy-in.
• Strong knowledge of marketing communications, social media, and digital trends to drive brand influence.
• Global mindset with experience adapting strategies in dynamic international markets.
• Creative and strategic thinking to develop and execute high-impact influence campaigns.
• Fluency in English, both written and spoken, with experience engaging senior leadership and international teams.

Additional Information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.