Head of Influencer Marketing

Head of Influencer Marketing & Cooperations

Berlin (on-site)

Build something that matters. Lead influencer marketing for one of the most trusted, science-backed wellness brands in Europe.

I’m hiring a Head of Influencer Marketing & Cooperations for an extremely well-funded, profitable direct-to-consumer wellness brand on a mission to improve lives through high-quality, evidence-based products — with tens of thousands of 5-star reviews to prove it.

This is a rare opportunity to own and scale influencer marketing as a major growth driver in a business where influencer activity already commands significant budget, leadership attention, and cross-functional collaboration.

What makes this role different?

• Genuine purpose. Their products help people feel better, live better, and take control of their health. You’ll be marketing something you can actually believe in.
• Real budget, real scale. You’ll step into a high 6-figure monthly influencer budget — with total ownership to shape strategy, implement tooling, and scale results.
• Full trust, full autonomy. You’ll have the backing of leadership to grow the team, build new processes, and drive impact across international markets.
• Creative meets commercial. You’ll build out a performance-led ambassador strategy while staying true to the authenticity and values that underpin their brand.

What you'll be doing:

• Designing and executing influencer strategies across TikTok, Instagram, YouTube and emerging platforms.
• Building scalable workflows to engage long-tail creators, micro-influencers, and ambassadors at scale.
• Bringing in the right tooling, data structure, and attribution frameworks to drive smarter decisions.
• Leading and developing a talented team, bringing structure and clarity while leaving room for creativity.
• Partnering cross-functionally with performance marketing, eCommerce, product, and leadership to ensure influencer is at the heart of growth.
• Constantly seeking ways to improve, test, and raise the bar on influencer impact.

About you:

• You’ve owned and scaled influencer programs, ideally in a high-growth DTC environment.
• You’re as comfortable building relationships with creators as you are digging into performance data and optimising for ROI.
• You’ve led or mentored teams and know how to bring structure and clarity without losing creativity.
• You understand what makes health & wellness customers tick, and you care about promoting products that actually improve lives.
• You’re fluent in English and based in (or willing to relocate to) Berlin.

Why now?

The groundwork is in place — budget, buy-in, and a trusted product — but influencer marketing is underleveraged. You’ll have the chance to build something high-impact, reshape how influencer fits into the business, and leave your mark on a purpose-driven brand that’s just getting started.

Apply now or reach out directly if you'd like to learn more.