Head of Digital Marketing (d/f/m)

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What you’ll do & Who you are

Join Our Team as Head of Digital Marketing (d/f/m).

About the Role:

Are you ready to shape the future of digital marketing at Kleinanzeigen?

As our new Head of Digital Marketing, you will report directly to the CMO of Kleinanzeigen.de and shape and accomplish our digital marketing efforts across diverse customer segments—consumers, business clients, and real estate professionals—across multiple channels and all digital platforms. This is a hybrid role, and our office is based in Berlin Charlottenburg.

As the Head of Digital Marketing, you will:

1. Drive digital strategy: Take full ownership of our digital marketing strategy, ensuring a seamless journey for new and existing users.
2. Lead with a Growth Mindset: Apply ROI-based methods to unlock the full potential of Kleinanzeigen, driving value and growth.
3. Data-Driven Marketing: Utilize data to generate insights and craft personalized, user-centric marketing activity in collaboration with our teams and external partners.
4. Optimize for Efficiency: Optimize investment and refine processes to maximize our impact.
5. Inspire and Lead a High-Performing Team of expert digital marketers, CRM professionals, and onsite marketers.
6. Champion Marketing Technology: Collaborate with MarTech and Marketing Analytics to optimize our data and technology foundations for maximum output.
7. Build and Foster Strong Partnerships with internal and external stakeholders to drive forward our strategic projects and ensure excellence in execution.
8. Manage a Double-Digit (m EUR) Budget: Manage and operationalize the digital marketing budget, optimizing for efficiency and improvement.

Who you are:

1. 10+ years of experience in digital marketing, with a proven track record of success in strategy development and execution.
2. 5+ years of experience in leadership roles, with experience in coaching, mentoring, and growing high-performing teams.
3. Advanced knowledge of digital marketing techniques, including SEM, SEO, programmatic advertising, social media marketing, and marketing technology (MarTech).
4. Project management skills, with experience in agile working environments that drive efficiency and innovation.
5. Professional experience in e-commerce or online marketplaces, with an understanding of customer ecosystems and key value drivers.
6. Expertise in managing multiple stakeholders and making fast, data-driven decisions with excellent communication skills.
7. You are a quick learner with excellent logical, analytical, and strategic skills.
8. You lead by example, inspiring your team with your expertise and passion for digital marketing.
9. Excellent communication skills in both German and English.
10. A Bachelor of Arts / Bachelor of Science degree is required (postgraduate or professional degrees are a plus).

Life at Adevinta comes with its perks!

1. Participation in our Short-Term Incentive plan (annual bonus).
2. Work From Anywhere: Enjoy up to 20 days a year of working from anywhere!
3. A 24/7 Employee Assistance Program for you and your family, because we care.
4. Collaborative environment with an opportunity to explore your potential and grow.
5. Range of locally relevant benefits.

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.