Global Marketing Director Wound Care

Global Marketing Director Wound Care Area (M/F/D)

Join Essity as Global Marketing Director for our wound care area and be at the forefront of healthcare innovation.

About the role:

In this key role, you'll shape strategic direction, drive portfolio growth, and lead impactful marketing initiatives. Your contributions will be essential in launching groundbreaking solutions and achieving commercial success on a global scale.

You will be the accountable leader for the overall business performance of the category.

Your role involves collaborating cross-functionally, managing budgets, ensuring regulatory compliance, and leading a high-performing team to achieve business goals.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do:

• Develop and implement comprehensive global marketing plans, including market analysis, competitive intelligence, and strategic initiatives.
• Oversee product management activities, ensuring effective lifecycle management and cost optimization, including assortment strategy and supply security in collaboration with Product Supply Medical.
• Build compelling value propositions and develop brand strategies for consistent messaging across all markets.
• Recommend and propose an innovation pipeline, including launch roadmap and plans.
• Develop brand strategy and omnichannel brand activation plans, including digital marketing, to ensure consistent brand messaging and positioning across all markets.
• Collaborate cross-functionally with global and local stakeholders to align and execute marketing strategies.
• Manage the global marketing budget, ensuring efficient resource allocation and tracking expenditures.
• Identify trends, customer insights, and competitor intelligence to inform marketing strategies and product development.
• Build a compelling value proposition tailored to the various personas and channels relevant for their therapy area, substantiated by relevant clinical and health economic evidence.
• Propose marketing plans for geographic expansion and market access strategy in collaboration with Market Access, Medical Affairs, and Regulatory.
• Ensure all marketing activities comply with industry regulations and company policies.

Who You Are:

• Degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in global marketing roles within the healthcare industry.
• In-depth understanding of financial metrics and their impact on P&L.
• Proven ability to manage complex projects in a global environment, with multi-level stakeholders across different functions and geographies.
• Strong upstream and downstream marketing capabilities demonstrated by tangible results.
• Analytical skills, with a focus on data-driven decision-making.
• Ability to identify relevant sources, gather, and make sense of customer insights, market trends, and competitive environment to inform strategic and tactical recommendations.
• Strategic thinker with strong business acumen, capable of making clear recommendations to senior management.
• Good communication skills, with the ability to adapt content and style to different audiences.
• Strong leadership and influencing skills, with a proven track record of motivating and developing high-performing teams.
• Ability to work collaboratively across functions and geographies, managing by influence in a cross-cultural, multi-site environment.

What We Can Offer You:

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together | Innovation | Sustainable Working Life | Total Reward

Application End Date: 01 abr. 2025

Job Requisition ID: Essity252419