Field Marketing Mgr - 15m FTC

The Field Marketing Manager is an individual contributor role and part of the regional team responsible for DACH and CEE. The main responsibilities are:

• Main contact for the EMEA solutions team for localisation and communicating associated events/campaigns/digital with local DACH marketing.
• Liason to commercial sales team for marketing updates.
• Lead follow-up tracking for events.
• Chief of Staff: includes the operational running of the marketing team with budget management, management of the local vendors/agencies, coordinating the team marketing plan and associated newsletter (template for quarterly review performance), and the marketing meetings. Performance tracking and measurement: providing data and reporting on the quarterly pipeline events, campaigns, and updates for sales teams.

What else:

• Work cross-functionally with regional sales teams and central EMEA teams such as PR, Exec Engagement, Digital, and Partner.
• As needed, provide end-to-end logistical campaign support including contract negotiation, vendor management, and POs.
• Understand event management and implement the pre-, during, and post-event activity.
• Engage with Account Development Reps to track lead follow-up, qualification, and conversion.
• Monitor, analyze, and report on marketing campaign effectiveness and ROI.

Qualifications:

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• The role requires you to work collaboratively across multiple stakeholder groups internally and externally within the region and outside of the region.
• Bachelor or Master's degree in business with a focus on Marketing or equivalent practical experience.
• Several years of field marketing experience in a business-to-business technology company.
• Exceptional communication skills in German and English.
• Ability to travel within DACH/CEE (up to 20%).
• Familiar with BI tools, CRM, Tableau, and other digital marketing tools.
• Comfortable working/coordinating/communicating with colleagues who are geographically dispersed.
• Strategic and creative mind, understanding all facets of field marketing and international business.
• Experience in regional marketing, marketing operations, and localisation processes with the ability to clearly collaborate plans with multiple teams.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds including non-traditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!

Additional Information:

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.

Equal Opportunity Employer:

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations:

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply, please contact for assistance.

Export Control Regulations:

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

Remote Work:

Employment Type:

Key Skills:

Computer Hardware, Customer Service, Hand Tools, Computer Networking, Field Service, POS, Windows, Mechanical Knowledge, Service Technician Experience, Merchandising, Project Coordination, Troubleshooting.

Experience: years

Vacancy: 1

Field Marketing Manager 15M FTC • Munich, Bavaria, Germany