Field Marketing Manager DACH (m/w/d)

Job Description
It’s an exciting time to join us at Lime! As we grow from Sweden's favourite CRM into a dominant player across the Nordics and Europe, we're ramping up our field marketing organization to take on the giants of the CRM industry. This is your chance to help us expand our brand and business with a focus on the German market. Are you ready to make a real impact and join our vibrant marketing team?

Our dedicated teams in Germany are driven by a passion for our products, culture, and a truly dynamic work environment. We’re looking for someone with the ambition and skills to elevate our efforts and bring our message to life for our German audience. As our new Field Marketing Manager, you’ll work hand-in-hand with the sales and marketing teams in Germany and other markets, shaping local campaigns to increase brand visibility and drive sales.

Your Role and Impact
You’ll be a key member of our marketing department, closely collaborating with our Germany sales organization and the field marketing team to drive strategic marketing initiatives. You’re someone who enjoys being on the ground, communicating across multiple channels to promote our brand. Together with our team in Sweden, you’ll implement central marketing campaigns in the German market while also customizing them for a local audience.

To maximize our reach, you’ll manage and lead your own projects, working with German sales managers on initiatives like partnerships, campaigns, events, and webinars. You’ll connect with partners, engage customers, and create content that spans the customer journey—from brand awareness to customer advocacy. Your creativity and drive will help us engage new audiences, support sales, and grow our existing customer base. Tracking local performance metrics and setting action plans will also be key to ensuring our goals are met.

Responsibilities

• Drive Brand Awareness: Boost our presence among target audiences in Germany – specific within the utility industry
• Lead Demand Generation: Work with the local sales team to manage pipeline growth
• Develop Strategy: Shape and execute the local marketing strategy, overseeing budgets and resources
• Expand Partnerships: Build networks and foster collaborative marketing activities with partners
• Localize Group Initiatives: Implement group-wide marketing initiatives and campaigns for the German market
• Measure Success: Monitor and analyse campaign performance, making improvements as needed

Skills & Requirements
A degree in Marketing, Communication, Business Administration, Sales, or a related field would be great, but we’re more interested in your skills and drive to make a difference. You bring at least 3-5 years of experience in marketing, ideally within tech or SaaS companies. You’re known for your hands-on approach, entrepreneurial mindset, and your ability to work effectively with both sales and marketing teams.

With a keen eye for new ideas and a proactive attitude, you know how to create buzz around a brand. You’re a strategic thinker but also practical, and you’re not afraid to take action to bring ideas to life. Speed and adaptability come naturally to you, and you’re comfortable making decisions to move projects forward.

• Languages: Proficiency in German and English (corporate language)
• Networker: Comfortable with outreach and relationship-building
• Digital Savvy: Knowledge of social media, digital marketing, and events planning
• Project Manager: Skilled in organizing, budgeting, and tracking results
• Cross-functional Success: Proven ability to collaborate with sales and marketing teams
• Tech Tools: Experience with CRM, Marketing Automation, and Adobe Creative Suite tools

Bonus Experience

• Agency collaboration and PR
• B2B digital marketing expertise
• Prior work in international settings or the tech/SaaS industry

Your Personality

• Entrepreneurial: Visionary with hands-on skills, always ready with new ideas
• Creative and Analytical: Strategic in thinking, operational in execution
• Self-Starter: Takes initiative and doesn’t wait for permission
• Collaborative: A true team player who can network and generate opportunities

Who will you be working with?
With a strong and dedicated marketing team at our headquarters in Lund, we create most of our content centrally and adapt it to our local markets with the help of a growing team of local field marketers in our European offices. You will join a team of 17 marketeers with expertise in SEO, graphic design, copy writing, web development and more. We work closely together on multiple parallel projects and love to bounce ideas between each other.

What will the recruitment process look like?
We would love if you could join our team as soon as possible, but we are also committed to finding the right match. During the process you will have the opportunity to meet other members of our team. The recruitment process is as follows;

• Initial interview with team member
• Deep interview with Head of Field Marketing
• Case with 2 team members
• Final interview with CEO

Great Place to Work

• Conferences & social activities
• Training & growth
• Work/life balance
• Freshly brewed coffee, fizzy drinks & snacks
• Health & wellness
• Building Lime together

About the company
At Lime, you find a listed company with 9 offices in 6 countries. Founded in 1990 we have been growing by approximately 20 % per year since 2000 – a pace we intend to keep. In 2020 we opened our first non-Nordic office in The Netherlands. Since then, we have entered Germany, and are continuously working on further expansion and acquisition strategies. But those are just facts and figures. The truly great thing about Lime is the people working here. We are a caring and high performing group of people who spread customer love. We go all in to create a world where every customer experience exceeds expectations, making customers’ lives easier through spot-on software and on-point expertise. We call it #dontbreakthechain