Event Manager

What You'll Do

You'll take full ownership of our client's event activities in Europe, focusing on the D/A/CH region in the beginning, creating an event strategy in alignment with marketing and sales goals, while building and nurturing relationships with vendors, event hosts, freelancers, and partners. Your mission will be to bring our client's brand vision to life and ensure a positive customer experience at all times to build trust in the brand, while being responsible for everything from planning to logistics and execution of our client's B2B and B2C events and the respective budgets.

If you're a skilled project manager with a deep understanding of event planning, people management, and a passion for cycling and/or outdoor adventures, we'd love for you to join our team. This is your opportunity to ensure our client's story is told authentically and powerfully across a new and highly important market.

Responsibilities:

• Develop and execute event strategy: Drive a positive brand reputation and brand awareness across the DACH region (and additional European countries in a second step) by creating compelling experiences that resonate with diverse audiences.
• Develop and own the yearly event plan and budget.
• Lead and execute multi-channel experiences aligned with creative and strategic objectives for our client's events.
• Build and lead the newly created Europe Event team for our client.
• Manage the entire event production process, including logistics, vendor management, budgeting, staffing, and on-site execution.
• Build, maintain, and grow a robust national and international network of industry professionals, talent, service providers, and venues.
• Develop, manage, and reconcile event budgets, ensuring all events are delivered within budget while maintaining high quality.
• Negotiate contracts with vendors, suppliers, and venues to optimize costs.
• Oversee the hiring and management of temporary staff for events as needed.
• Collaborate with cross-functional teams such as creative, marketing, sales, brand partnerships, and PR to ensure successful event execution.
• Partner with external clients to align with both internal and external brand guidelines.

You'll be successful in this role if you have:

• Minimum of 3 years of experience in event production, with a proven track record of delivering events of varying scales within the bicycle-, sports-, or outdoor industry.
• Strong project management skills.
• Expertise in budgeting, scheduling, and event logistics.
• A creative and analytical thinker with strong decision-making and problem-solving abilities, capable of managing and directing event stakeholders.
• Resilient and adept at handling multiple projects simultaneously.
• Ability to thrive under pressure and enjoy working in a forward-thinking, dynamic, global team environment.
• A deep understanding of the consumer mindset in the bicycle-, sports-, or outdoor industry.
• Experience in managing brand- and commercial partnerships.
• Passionate about outdoor activities.
• Proficient in event production software and tools is a plus.
• An education in Event Management, Marketing, PR, or Communications is a plus.
• Excellent German verbal and written communication skills; English proficiency is required.
• Being an avid cyclist and/or passionate about the world on two wheels would really help you thrive in this role, but it is not a necessity.