EU Brand Activation Manager (d/f/m)

What you´ll do:

1. Develop consumer-centric annual activation/communication strategies to deliver on business objectives at the European level for Henkel Consumer Brands.
2. Ensure EU business objectives and consumer needs are reflected in global campaign development.
3. Develop European campaign toolkits and act as the contact for creative agencies, influencer and media activation, and national and international brand management teams.
4. Monitor and coordinate the European activation campaigns based on relevant KPIs and create overarching learnings and action items.
5. Identify and leverage synergies within EU countries to fully utilize potentials and optimize efficiency and effectiveness.
6. Analyze brand positioning, consumer insights, and trends for your focus EU countries.