Customer Relationship Manager in part-time and parental leave replacement (Elternzeitvertretung[...]

What we are looking for

We learn daily that practicing yoga, mindfulness, and meditation contribute to finding more joy in life and feeling better physically and mentally. As a company, we are working on this and continuously improving our offerings in the online yoga studio and academy.

As a growing company with currently 45 employees, we are seeking a communication-savvy and engaged Customer Relationship Manager for our marketing team at our headquarters in Hamburg, starting as soon as possible, for a part-time position and parental leave replacement (m/f/d).

The position is part-time for 25-30 hours per week and is limited to one year.

What you bring to the table

• Completed degree in business administration or another relevant field
• 3-4 years of experience in customer relationship management and performance-oriented campaigns in a digital environment
• Initial experience in project management
• Affinity for numbers and technology, and no fear of sales targets
• Initial experience with CRM tools (e.g., Mailchimp, Leanplum)
• Strong initiative, accuracy, and ability to work independently
• German at native speaker level and good English skills
• Teamwork and reliability

You will

• Planning and executing digital direct marketing campaigns (email, in-app, push, layer) with a focus on acquiring new customers
• Conceptualizing, building, maintaining, and optimizing automated customer contact paths along the customer journey
• Creating complex customer selections, optimizing the accuracy of action-based campaigns, and data processes
• Developing ideas to improve our campaigns and processes in close collaboration with the marketing team as well as the analytics, IT, support, and product departments
• Planning and executing multichannel campaigns aimed at lead conversion, activation, and retention
• Continuous reporting, analysis, and conducting A/B tests and surveys to optimize KPIs
• Creating and optimizing the editorial newsletter and close collaboration with the content and social media marketing team
• Supporting the YogaEasy Academy (a new product from YogaEasy) in the marketing area as a link to YogaEasy

What you get

• Ambitious entrepreneurship in an exciting and future-relevant thematic environment
• A great, growing product with happy customers
• Collaboration in a professional, international, and humorous team full of yogis and non-yogis
• Independence, self-determination, and freedom, paired with a secure framework to regularly improve, be creative, and create new things
• An agile and motivated team that welcomes you with open arms
• Regular team events and your own access to the YogaEasy portal
• Trust-based working hours and flexible working