Senior Data Analyst / Applied Scientist (Brand Marketing)

Senior Data Analyst / Applied Scientist (Brand Marketing)

As a Senior Data Analyst / Applied Scientist, you will contribute to the vision of your team and collaborate with different business units to establish and maintain best practices for data-driven decisions, including the data supply chain, data storage, reporting solutions, and analysis.

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, travelers from over 170 countries have booked more than 80 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our website to learn more.

Team mission

The Analytics team's mission is to enable the organization to take action based on data. We work on a variety of problems and datasets as members of cross-functional mission teams. We take ownership of the entire analytics funnel from exploration through recommendations to impact measurement and take pride in the insights we generate.

This specific position is about helping our Brand Marketing department measure the impact of their investments and optimize their campaigns.

You will:

• Develop quantitative analysis and statistical models to evaluate and steer marketing decisions.
• Explore large datasets, give meaning to data and numbers, identify opportunities and issues, and present findings to stakeholders.
• Design and implement metrics, dashboards, and reports.
• Serve as a liaison between the marketing teams and the data engineering team.
• Mentor others in the skills needed for this role.

Who you are:

• 5+ years of relevant experience interpreting data in an analytics, data science, or business intelligence role.
• Strong knowledge of SQL and Python for analysis (e.g., pandas, scikit-learn).
• Strong experience in the development and implementation of statistical & ML models and techniques.
• In-depth understanding of marketing mix modeling, ideally with hands-on experience developing and deploying such or similar models.
• Experience with data visualization and reporting tools (e.g., Looker, Jupyter Notebooks, Databricks).
• Ability to understand user behavior and the meaning behind the numbers.
• Desire to work in an international environment, with minimal direction and with highly engaged individuals.
• Excellent written and verbal communication skills in English.

Nice to have:

• Experience with big data tools (e.g., Spark, Hive) is a plus.
• Previous experience in analyzing cross-channel Brand Marketing campaigns.

How we set you up for success:

• Invest in your development with an annual personal growth budget.
• Create a comfortable workspace at home with an annual home office budget.
• Become a part of our success with virtual stock options.
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy.
• Save on transportation costs with discounted public transportation tickets.
• Support your loved ones with generous maternity and paternity leave policies.