Senior Digital and Social Media Manager (f/m/d)

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Senior Digital and Social Media Manager (f/m/d), Weinheim

Client:

Location:

Job Category:

Other

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EU work permit required:

Yes

Job Reference:

17040f4820a8

Job Views:

18

Posted:

20.02.2025

Expiry Date:

06.04.2025

Job Description:

Empowering people, creating technology.

Responsibilities:

1. Lead our social media and digital campaigns, the media targeting strategies and bring them to life to create unique user experiences for our brands around the globe.
2. Lead a team with two direct reports and the internal transformation to full funnel omnichannel with your focus on social media.
3. Implement brand-related activation and influencer campaigns for digital and social media.
4. Establish global media guidelines and playbooks for social media, influencers and embed them into the overall media mixture.
5. Ensure that social and digital campaigns are reflected on the master website & web.
6. Drive analytics (A/B testing, reporting, KPI Dashboard) to achieve the highest ROI in organic and paid social, as well as with influencers.

Qualifications:

1. More than 5 years of relevant professional experience in consumer marketing.
2. Degree in Economics/Business Administration with a focus on Marketing.
3. Proven track record in digital marketing, media management and ideally SEO.
4. Ability to think in brands, digital trends and changes in consumer journeys.
5. Strong analytical, communication, and interpersonal skills.