Demand Generation Manager (all genders)

Join airfocus, a standout company recognized by Kununu as a TOP 5% best-rated company for 2023 and 2024, boasting a 4.7 rating and 95% recommendation on Glassdoor - be part of our success story NOW!

airfocus, the world's first modular product management platform, is growing on all continents.

We have proven to be an up-and-coming industry leader with a proven business model and a first-class team. Now, with thousands of users from customers like Orange, Sennheiser, or Moneygram, it's time to add fuel to the fire and further scale up our product-led growth!

We are seeking a skilled and motivated Demand Generation Manager to join our growing team. As a marketeer at airfocus, you will play a crucial role in planning & executing webinars, performance reporting, and stakeholder comms.

What you'll do:

• Work in partnership with sales: Drive successful inbound demand generation marketing campaigns, aligning efforts with the sales team for maximum impact.
• Utilise established tactics: Leverage established strategies to generate demand and attract high-quality leads.
• Monitor and optimize campaigns: Continuously track and refine campaign performance to ensure maximum demand generation results.
• Collaborate on lead management: Partner with the sales team to monitor and report on MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads), ensuring alignment and progress.
• Master HubSpot: Act as the go-to in HubSpot, providing insights, analytics, and reporting to evaluate and enhance campaign performance.
• Support wider team: Assist the Senior Marketing Manager in executing and optimizing performance campaigns.
• Plan & execute webinars: Organise impactful webinars from concept to completion, driving high engagement and attendance.
• Project management: Oversee internal marketing projects to ensure timely completion and exceptional deliverables.
• Marketing support: Provide support for the marketing team, including tasks such as email marketing campaigns, landing page updates, and other marketing activities as needed.

Your profile:

• Experience: 3+ years in demand generation marketing or related roles with a proven track record of driving engagement and meeting pipeline targets.
• B2B SaaS marketing background: Understanding of B2B SaaS marketing best practices.
• Campaign experience: Proven experience in planning, executing, and managing successful webinars.
• Tech stack proficiency: Working knowledge of Hubspot, and other similar marketing tech stack.
• Additional marketing skills: Familiarity with email marketing best practices, content creation, and social media marketing.

Personality-wise you are / have:

• Creative: You are quick to come up with out-of-the-box ideas for promotion, content, and generally creative problem-solving.
• Organized: You're good at tracking your work, keeping others in the loop, and managing multiple projects simultaneously.
• Self-starter: Eager to learn, self-motivated, and capable of working independently with minimal supervision once onboarded.
• Execution-oriented: Strong focus on execution and constantly seeking ways to optimize processes for better results.
• Metrics-driven: Keen interest in performance metrics and a desire to see the tangible effects of your work.
• Project ownership: Comfortable with owning multiple projects within the team and reporting on their success.
• Growth marketing mindset: You prioritize data-driven strategies, customer-centric approaches, and iterative experimentation to drive scalable and sustainable revenue growth.

Why us?

You'll join a diverse and talented team, with plenty of opportunities for personal growth, impact, and learning.

• Enjoy the flexibility of a remote-first environment - work from our HQs in Hamburg, Amsterdam, or anywhere in Germany or the Netherlands.
• Flexible working hours to suit your lifestyle.
• Competitive compensation package.
• Learning and Development (L&D) budget to support your professional growth.
• Work with top-tier tools, including a MacBook Pro or notebook of your choice.
• Healthy snacks and beverages, plus plenty of fun team events and annual meetups.

Manager All Gender • Hamburg, Hamburg, Germany