Asset & Wealth Management - Marketing Associate - Frankfurt

Bringing together public markets and alternative investments, Goldman Sachs Asset Management provides clients around the world with dedicated, intelligent partnership that helps them realize their potential. We shape investment opportunities to the exact needs of every client, drawing from our deeply connected global network and personalized expert insights, across every region and market—supervising over $2.8 trillion in assets worldwide. Driven by a passion for our clients’ success, we take personal responsibility for building long-term relationships based on conviction, sustainable outcomes, and shared success over time.

About Goldman Sachs Marketing
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs (GS) has unified the discipline, codifying a business-critical function seen as core to the firm’s future growth. As such, GS has built a data and technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of key Centre of Excellence roles in areas such as Brand, Paid Media, and Content Marketing, as well as marketing leads for each of our revenue divisions. Together, this team collaborates around a unified, scalable, and consistent approach to marketing the brand and its offerings.

Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Marketing helps shape the Goldman Sachs Asset Management brand and protect and grow the business’s reputation. They create and deliver targeted, integrated marketing campaigns across digital channels, paid media and in-person experiences, which broaden our client footprint, deepen relationships with clients, diversify our asset base, and fuel business growth.

Role Summary
This Analyst / Associate will support the Asset Management (AM) Marketing team, reporting to the marketing lead for the DACH region. The Analyst will work closely with the global, regional and local Marketing teams, leveraging messaging strategy, content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of the commercial objectives for Germany, Austria and Switzerland.

The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms. The Analyst will partner with client-facing business teams, based in Germany, Austria and Switzerland to understand commercial objectives and develop marketing plans to fuel our business growth objectives with this critical segment, including the activation of strategic partnerships in the region.

Position Responsibilities

1. Marketing vision and implementation: Support to plan, develop and implement an integrated marketing strategy for AM’s TPW client segment in the DACH region to fuel local business growth objectives.
2. Brand narrative: Ensure the newly created value propositions and messaging pillars are infused through all marketing activities.
3. Client research: Partner with AM Marketing colleagues to track, manage and analyse client research to determine how AM is perceived by our TPW audiences in the DACH region and what perceptions need to be addressed to enable the business to move forward.
4. Campaigns and execution: Augment regionally planned advertising with locally tailored lead nurture and retention campaigns, leveraging a range of channels and tactics to maximize effectiveness.
5. Content: Partner with Content & Product Marketing, to deliver content which supports the TPW marketing and sales plan in Austria and Germany, including continual improvement across marketing and sales collaterals.
6. Measurement and reporting: End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear Marketing Return on Investment (MROI) and taking active steps to adjust marketing approach as necessary to optimize impact.
7. Risk management: Maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
8. Team connectivity: Play an active role in the AM Marketing team, especially across the EMEA Field Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success, working in close alignment with the other marketing resource in Germany.
9. Partnership and collaboration: Develop and maintain strong relationships with other AM Marketing colleagues globally and especially throughout Europe, Global Marketing partners, Corporate Communications, sales and investment heads, and key stakeholders across AM, as well as counterparts and contacts at strategic distribution partners.

Qualifications

1. 3+ years of experience in a similar role with a leading financial institution or related agency
2. Fluency in German and English is mandatory.
3. Basic knowledge of the asset management or banking industry: clients, products, regulations, competitors.
4. A basic understanding of all marketing mediums.
5. Curiosity to understand the distribution channels and client touchpoints within banks or other financial distribution platforms.
6. Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story.
7. Ability of working effectively across matrixed, complex organizations with strong communication and presentation skills as well as the ability to engage with partners at all levels.
8. Strong team player, winning through cooperation
9. Strong communication skills with keen attention to detail
10. Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards.
11. Bachelor’s Degree (BA/BS)